Tag: subscriptions
The latest updates from Twipe
Who pays for news and how to convert them
21 December 2017
The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the…
Read more
How The Guardian plans to reach one million paying members
8 November 2017
One million paying members by April 2019–that’s the ambitious plan from The Guardian. The perennial question of how to fund quality journalism has seen a few new answers in recent memory,…
Read more
Who pays for online news?
20 September 2017
This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar…
Read more
Industry news
Ad-blocking in 2018: what will change
7 September 2017
At the beginning of August, Google revealed the findings of its first ad-quality evaluation campaign. The Mountain View firm reviewed over 100 000 websites and assessed much their ads impacted the…
Read more
Members only: how news organizations can use membership programs
29 August 2017
The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what…
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields