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Twipe’s Weekly Digest: Le Monde in English, Nieman Lab predictions and MailOnline’s new paywall

11 December 2023
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Le Monde in English: Strategies to Reach New Markets

We interviewed Arnaud Aubron, the Head of Development at Le Monde, to discuss new market strategies and reaching foreign markets, employing AI translation to attract a global audience while maintaining content quality through Le Monde in English. This initiative aligns with long-term revenue strategies, emphasising unique perspectives and international partnerships for audience engagement.

For a full read, visit the article here.

Nieman Predictions for Journalism 2024

As is tradition, Nieman Lab has started their predictions for 2024, highlighting AI’s role in news production and the evolving dynamics of newsroom management and local news engagement. We will cover this in more detail in a future blog post, so stay tuned!

For a comprehensive view, you can access the full article here.

MailOnline’s Freemium Model

MailOnline adopts a ‘freemium’ model, introducing a partial paywall for premium content while maintaining free access to most articles. Inspired by Bild’s model, this strategy aims to diversify revenue sources beyond advertising.

For more details, you can read the full article here.

100k Club: Top Paywalled Publishers

Press Gazette’s analysis ranks English-language news publishers based on digital subscriptions, showcasing a significant growth in digital readership, with The New York Times leading the pack.

For more details, you can read the full article here.

Changing Newsrooms 2023: Diversity and AI

This Reuters Institute report reflects on media leaders grappling with diversity in newsrooms and cautious AI adoption, highlighting the challenges of workforce integration and the impact of AI on journalistic practices.

For more information, read the full report here.

Other Blog Posts

The Audience’s Perspective on AI in Journalism  Much of the conversation about integrating AI into journalism has predominantly been from the perspective of newsrooms.   We’ve certainly discussed this perspective, whether it be on how publishers can use AI… Read more

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