2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period. Innovative Strategies: Enhancing Subscriptions[…]
Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era. For centuries, newspapers have been a part of daily routines, and as the way we consume news continues to change, it’s essential to understand[…]
In the span of a year, ‘Artificial Intelligence’ has gone from being a tech buzzword to one used in everyday speech, even becoming Collins Dictionary’s Word of the Year. Its meteoric rise in the public’s consciousness reflects more than just a trend—it marks the start of a shift in how companies operate. This has certainly[…]
Last Tuesday, the leading French newspaper Ouest-France celebrated the 10th anniversary of L’Edition du Soir. This digital-only evening edition has been co-created with Twipe back in 2013. Since its launch, it has generated over 1.85 billion page views. It has become one of the pillars in the digital transformation of one of the largest newspapers[…]
Meta recently launched WhatsApp Channels as a way for publishers to broadcast their content to an audience of subscribers. In the month since its launch, several publishers such as The Daily Mail, Kölner Stadt-Anzeiger, and Le Monde – to name just a handful – have already jumped onto this platform and gained hundreds of thousands[…]
Welcome to this edition of Twipe’s Weekly News Digest! Delve into the evolving landscape of the publishing sector, recommendation algorithms, the effectiveness of newsletters, and Twipe’s partnership with MHS Digital. Here are our top 6 stories: 1. Using Recommendation Algorithms to Broaden User Taste: VRT’s approach VRT, a public-service broadcaster in Belgium, experiments with a[…]
How VRT challenges the traditional ways in which platforms use recommendation algorithms In today’s attention economy, players in the digital media landscape compete for users’ time. Algorithms have become powerful tools for this purpose. Major platforms like YouTube, Netflix, and TikTok have refined their algorithms, often leveraging content-based filtering, to keep users hooked to their[…]
Welcome to Twipe’s Weekly News Digest! In this edition of Twipe’s Weekly News Digest, we cover the latest developments in digital journalism, including Semafor’s promising debut and the industry’s cautious optimism. We also discuss the impact of Google’s core update on news publishers, YouTube’s efforts to combat misinformation, and how ChatGPT interacts with publishers’ online[…]