Disrupted in disruption: Insights from INMA’s World Congress of News Media 2024

“You probably have only just recovered from the first wave of digital disruptions, and now that disruption is being disrupted.” This is how Robert Whitehead, Digital Platform Initiative Lead at INMA, succinctly summarised the state of the news industry during the CEO panel. Needless to say, the news media world is faced with multiple concurrent[…]

The future of storytelling: Modular journalism, fractal stories, and Smart Brevity

A stepping stone to personalized news: Modular journalism News apps, websites, and social media all offer some sort of algorithmic-driven sorting of articles and content, often tweaked to meet the user’s expectations and existing profile to ensure the highest engagement possible. What if publishers did not limit themselves to altering the order of news stories[…]

The power of bundling: How publishers can offer more value to subscribers

Introduction Marc Andreessen, founder of early internet browsers Mosaic and Netscape, once famously said there are only two ways of making money: One is to bundle, and the other to unbundle. His observation has become increasingly applicable in the digital age. Take the movie industry: Netflix initially offered a wide array of movies and TV[…]

Key Takeaways from the Future Today Institute’s 2024 Tech Trends Report

For the 17th consecutive year, the Future Today Institute has unveiled its 2024 Tech Trends Report, a comprehensive analysis spotlighting the technological shifts shaping industries from agriculture to aviation and notably, news media. This year’s 900-page edition highlights a pivotal moment: a technological supercycle revolutionizing how we interact with information, trust, and each other. Particularly[…]

What is the Fediverse? A guide for publishers and the uninitiated.

Traditional social media, as most people know it, is extremely popular for several reasons. It’s an easy way for individuals to keep up with the news and interact with others. For publishers, it’s a platform to share content with millions. The downside of social media platforms is that large corporations like Meta and Google control[…]

Organic Search Traffic Decline: Strategies for News Publishers

Introduction While social media referral traffic has already been declining for years, search engines have always been a healthy traffic source for news publishers. However, this is set to change with Google providing answers directly in the search results list. Over the past few months, several outlets have reported declining search engine traffic in addition[…]

What do digital news platforms need to reach financial sustainability? Insights for publishers

Introduction Monetising digital content has been a challenge for news publishers ever since the advent of the internet. New ventures find it particularly challenging to carve a space in an already competitive niche. In recent weeks, both Artifact and The Messenger have made headlines: Artifact will be shutting down at the end of February, while[…]

Nieman Lab’s Predictions for 2024: Twipe’s Top Picks 

Every December, Nieman Lab releases predictions from industry leaders about the upcoming year. We’ve chosen our top 10 predictions from their list of over 140 for 2024. This year’s predictions revolved around several critical themes such as AI, news consumption patterns, the role of journalism in democracy, the importance of local and community-focused journalism, misinformation[…]

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