French publishers raising the bar for digital growth and innovation

With some of the most powerful non-English news brands coming from France, French publishers have kept an open mind for digital innovation and transformation. At Twipe, we have a long history of collaborating with French publishers and we are proud to serve with our platform companies like Ouest-France, Le Monde, Le Parisien, Centre-France, Le Telegramme[…]

2021 is the year of subscriptions, and other learnings from Reuters’ latest report

In an annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. This year’s report is once again full of valuable insights and is definitely well worth a read (full report here). Join us today as we explore[…]

Why texting should be part of your mobile strategy

Publishers today know the importance of meeting their readers where they are, which is increasingly on mobile devices. However beyond optimised websites and native apps, there had been little innovation in the past decade. That’s changed recently, as publishers have experimented with distributing their content on WhatsApp and directly texted readers. To better understand the[…]

3 publishers that saw business impact with Digital News Innovation projects

With the recent release of the Google News Initiative Impact Report, including results from the DNI fund in Europe, we are exploring this week, 3 news innovation projects where publishers already reported positive business impact. We hope that seeing how other publishers have successfully innovated can serve as inspiration for your 2021 planning. If interested[…]

What newspapers can learn from Amazon

With news this week that Jeff Bezos is allegedly in talks to buy CNN, after buying The Washington Post in 2013, it seems the Amazon founder is expanding his media empire. What lessons does the Amazon story have for newspapers, as they adapt to digital disruptors as well? Today we’re digging into what Jeff Bezos[…]

All eyes on Belgium: small country, big media innovations

This week we celebrated Belgium’s national day. As a Belgian company, we are proud of our long history of innovation in the news industry. In 1605, the very first newspaper was printed in Antwerp, which is not too far from our office in Leuven. This spirit of news innovation has carried over into the digital[…]

3 lessons from the latest news media innovation winners

While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important for publishers to learn from one another, something we encourage in our community of international media executives. We are joined in that mission by INMA,[…]

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