US Media Decline: What We Can Learn From Europe

Dear readers, We hope you and your loved ones are keeping safe. At Twipe, we have taken measures to keep our team safe and so far everyone is still healthy. Despite these confusing times, our team is continuing to work with the same dedication to enable publishers to bring their valuable journalism to readers. Our weekly newsletter will[…]

The News Publisher's Guide to TikTok

While TikTok was first launched internationally in 2017, for many news publishers this is still an unexplored platform. Of the handful of traditional print publishers on TikTok, most are still in an experimental phase, trying to understand what content works best. We have dug into this question and prepared a guide for publishers interested in[…]

Where US publishers see potential for innovation

Recently Google announced the funding recipients of its first-ever “North American Innovation Challenge“. 34 projects were chosen across the US and Canada, with funding totaling $5.8 million. We’re no strangers to Google’s Innovation Challenge here in Europe (or as it was previously called the DNI fund). At Twipe we’ve been fortunate enough to have a[…]

Unexpected ways publishers engage readers

When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such as conference calls, calendars, and WhatsApp. While the best practices for these platforms all differ, they succeed because they tap into basic desires of[…]

#DGSHabits – what we learned about habit-forming news products

For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia, we learned what works (and what doesn’t) for creating news products that become part of your readers’ daily routines. We wrapped up the day[…]

Who will join Apple News+ in Europe?

When Apple News+ was first announced in March, publishers reacted with skepticism, especially in Europe. Now that it is looking likely Apple News+ will be launching in the UK any day now, we are as curious as everyone else to see who will join. To understand why UK publishers will or will not join Apple[…]

JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of editions, through individualised newsletters. During this one-year Google DNI project, JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the[…]

Google’s Changes That Will Impact Publishers

Platforms and publishers have a long and complicated history. Sometimes platforms take from publishers, such as the concern about Google stealing publisher traffic. Other times they can give back — most famously might be Google’s Digital News Innovation Fund, which recently wrapped up six rounds of funding to European publishers and is expanding into other[…]

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