Google’s Changes That Will Impact Publishers

Platforms and publishers have a long and complicated history. Sometimes platforms take from publishers, such as the concern about Google stealing publisher traffic. Other times they can give back — most famously might be Google’s Digital News Innovation Fund, which recently wrapped up six rounds of funding to European publishers and is expanding into other[…]

5 graphs you need to see from Reuters Digital News Report 2019

Every year, we look forward to the release of the Reuters Digital News Report because it’s one of the most comprehensive reviews of news consumption globally. Based on a survey of 75,000 people in 38 markets, the 156 pages of this just released report are full of actionable insights. We’ve boiled down the findings to the[…]

49% reduction in churn observed with JAMES, Your Digital Butler

Today at News UK we are hosting together with The Times and The Sunday Times the event “Driving Subscription Growth Using AI” where we’ll be sharing findings from our year long collaborative project “JAMES, Your Digital Butler“. Using machine learning and AI, JAMES personalises the distribution of the edition, in terms of time, content, format[…]

Collaborative news media events you should have on your travel schedule

Through our newsletter, we’ve been lucky to meet a wide variety of innovators in the news media industry. Interesting conversations and debates have been sparked within our community and it has helped shape how we approach media innovation here at Twipe. Because we know the of value of collaboration, we want to share with you[…]

What we learned about successful products at the International Journalism Festival

If you are at all active on Twitter, you probably couldn’t escape the fact that the International Journalism Festival was held in Perugia this past week. Over five days, this free conference discussed all aspects of the journalism industry. This week we’re taking those learnings and applying them to digital product strategies to better understand[…]

Stories: the format publishers need to take seriously

Increasing engagement, reaching younger audiences, habit formation…all topics keeping leaders of the news media industry up at night. While there is no magic bullet (and indeed you should be sceptical of any promised panacea, à la ‘pivot to video’), many publishers have been undervaluing one potential strategy: the Stories format. First seen on Snapchat and later on[…]

Reuters predictions for publishers in 2019

Every year Nic Newman and the team at the Reuters Institute survey news media leaders on what they will be focusing on for the next year. This year’s report is full of valuable insights and is definitely well worth a read. For busy publishers, we have pulled out the top threats and opportunities in the[…]

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced as a recipient of Google DNI funding, we’ve heard a lot of interest in the industry about our collaborative project with The Times &[…]

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