All eyes on Belgium: small country, big media innovations

This week we celebrated Belgium’s national day. As a Belgian company, we are proud of our long history of innovation in the news industry. In 1605, the very first newspaper was printed in Antwerp, which is not too far from our office in Leuven. This spirit of news innovation has carried over into the digital[…]

3 lessons from the latest news media innovation winners

While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important for publishers to learn from one another, something we encourage in our community of international media executives. We are joined in that mission by INMA,[…]

How legacy news organisations can innovate through partnerships

While a survey from McKinsey found that 96% of executives view innovation as a strategic priority, only 6% are satisfied with their innovation performance. For a variety of reasons, legacy organisations have often been slow to react to changing situations and lacking a true innovation spirit. On the other hand, there’s been startup after startup[…]

US Media Decline: What We Can Learn From Europe

A small team at Twipe has spent the past few weeks meeting with publishers across the US, from New York to Los Angeles and (almost) everywhere in between. This tour helped to confirm some of our understandings about the differences between the US and European news industries. The final stop of the #TwipeUSTour was to[…]

The News Publisher's Guide to TikTok

While TikTok was first launched internationally in 2017, for many news publishers this is still an unexplored platform. Of the handful of traditional print publishers on TikTok, most are still in an experimental phase, trying to understand what content works best. We have dug into this question and prepared a guide for publishers interested in[…]

Where US publishers see potential for innovation

Recently Google announced the funding recipients of its first-ever “North American Innovation Challenge“. 34 projects were chosen across the US and Canada, with funding totaling $5.8 million. We’re no strangers to Google’s Innovation Challenge here in Europe (or as it was previously called the DNI fund). At Twipe we’ve been fortunate enough to have a[…]

Unexpected ways publishers engage readers

When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such as conference calls, calendars, and WhatsApp. While the best practices for these platforms all differ, they succeed because they tap into basic desires of[…]

#DGSHabits – what we learned about habit-forming news products

For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia, we learned what works (and what doesn’t) for creating news products that become part of your readers’ daily routines. We wrapped up the day[…]

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