The changing face of big tech so far in 2022

The relationship between publishers and big tech is a widely debated topic. Recently, we have seen more and more initiatives being taken and some first small victories coming to fruition in the fight with big tech. We take a look at what changes and small wins we have seen over the first 5 months of 2022. Big[…]

Web 3: Hype or reality?

Last week, Twipe CEO & Founder Danny Lein joined the @nexxworks Web3 Inspiration Tour in London. Here, he met with entrepreneurs and investors, to hear about the power of Web3. Along with the noise and hype, there are strong signals that we are at a turning point in the history of the internet. It is[…]

5 findings from launching 10 personalised newsletters across Finland

Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we heard from Mediatalo Keskisuomalainen’s Data Manager Johannes Niemeläinen about their refreshed newsletter strategy. 1. Why automated and personalised newsletters Newsletters were used across the[…]

Publishers solidifying subscriber bases through non-traditional means

Netflix announced that it had a mass loss of subscribers for the first time in a decade in Q1 of 2022, CNN+ collapsed and Quartz made the decision to move from a subscriber to membership model. At an eye level, it would appear that subscriptions are faltering. With publishers becoming increasingly reliable on subscriber revenue,[…]

Newsroom driven innovation: Insights from WAN-IFRA’s Newsroom Summit

Newsrooms are quickly becoming the drivers of change and innovation for publishers. Recognising the potential behind technology has given newsrooms the chance to automate and innovate. They can now give greater attention to their content. As we heard from Tommi Heikkonen of Fiare at the WAN-IFRA Newsroom Summit, it is a positive publishing shift that[…]

Why Gen Z pay for news

To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes towards paying for news and what this means for publishers. You can see the full video of our interviews below. A quality information service[…]

Why de-anonymisation can give publishers an advantage in a first-party data world

In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One tool that publishers have turned to for this are registration walls. Not only do they de-anonymise readers, but they can encourage greater engagement with content[…]

Newsletters and the quest to fit into reader’s lives

Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships built by newsletters are becoming even more important. Niche newsletters becoming strong brands Niche newsletters have taken off for news publishers. They enable them[…]

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