Over 200 media figures descended upon London at Press Gazette’s latest conference. A key topic of discussion was around the future of revenue generation. We present 5 lessons on revenue generation to take back to your teams. 1. Ads are making a comeback, but they may not be best for all audiences The correct strategy[…]
Written by Nic Newman, Lead Author of the Reuters Institute Digital News Report These are uncertain and unpredictable times – for ordinary people but also for journalists. Russia’s invasion of Ukraine, the cost-of-living crisis – not to mention climate change are all examples of important stories which journalism, at its best, can help us understand[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like Twitter’s new tiles feature, collective negotiations against platforms, the power of slow journalism and more. Read our top 5 stories of the week below. 1. Could Media Companies Soon Collectively Negotiate Against Platforms?[…]
At a time of soaring costs across the world, industries are feeling the pinch. News publishers remain stuck in the middle of this crisis. Print production costs are going up along with energy bills and more. Publishers are seeing success with growing digital revenues, but finding the right balance between digital ads and subscriptions in[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like clickbait, product simplicity, evergreen tips from media leaders and more. Read our top 5 stories of the week below. 1. The power of simple Product thinking and the role of product has become[…]
Over the past editions of the Digital Growth Summit, over 50 of the most innovative figures from the media industry and beyond have taken the stage. Looking back at their keynotes, panels and presentations, 5 evergreen tips stand out for publishers looking to grow and sustain a healthy digital business. 1. Habits are the past,[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like machine learning, what Gen Z want from the news and media bargaining. Read our top 5 stories of the week below. 1. How The New York Times uses Machine Learning to make its[…]
With 40% of 18-24 year olds actively avoiding the news, publishers need to rethink their offering. We have spoken with 4 Gen Zers from 4 different countries to discuss what they want from the news. Manuel from Italy and Rieke from Germany both have a direct interest in the news industry. Isaac from the UK[…]