The Augmentation of Audio

Audio for publishers has taken off over the last decade. Whilst radio journalism has always been a standalone product, the boundaries between all media types have been eradicated in the world of audio. This has not only been caused by an increase in consumption of audio products within journalism, but with the rise of new[…]

3 types of newsreaders and strategies to engage them

As the world was hit by a pandemic and a series of events attracting global attention, like Black Lives Matter and the US Elections, people turned to the news. These weren’t just the usual habitual news readers, but light-readers also turned to publishers for reliable, fact-based news. Much has been said about the different faces[…]

The next 10 years in publishing: A testimony from a millennial

Subscribing to a newspaper is not common practice for the younger generations. It was only due to my inquisitive nature about events in the world that I subscribed to First News, a children’s newspaper, as a youngster. By saying subscribed, I mean my parents covered the costs to keep me away from the 10PM headlines[…]

Innovations in Local News celebrated at the INMA Global Media Awards – Part One

Local news is still relevant. Despite the challenges faced by local news outlets, the desire for local journalism remains. In fact, these local newspapers are some of the most trustworthy news sources according to readers. They help to fill the gaps of the national news and discuss what really matters in a reader’s life. To[…]

Key Takeaways from the Mather Economics Symposium 2021

In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]

The Puzzling Case of Puzzles

Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe. We know that puzzles are important for habit formation, but how to transfer their success to the digital world is an area yet to[…]

GEN Summit 2019: monetising audio, building direct relationships, and emerging tech

Over three days in sunny Athens, the Global Editors Network gathered a large group of innovators in the media industry, coming from the commercial, editorial, and technology spheres. With this diverse group at GEN Summit, three main conversations emerged: determining how we can monetise audio efforts, the importance of building direct relationships with readers, and[…]

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