Building a long-term relationship with your readers

A recent survey from Reuters found that 52% of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So how do you build a long-term relationship with your readers? Today as a Valentine’s Day’s special, we take a look at what has worked[…]

Frequency is the highest predictor for retention

The latest release from the Medill Local News Initiative at Northwestern is another strong indicator of a changing perspective among many leading publishers. In a study of over 13 terabytes of subscriber data from the Chicago Tribune, Indianapolis Star, and San Francisco Chronicle, they found that regular reading habits were the most strongly correlated with subscriber[…]

Why leading publishers invest more in engagement than acquisition

A recent survey from INMA found that 59% of publishers spend less on engagement than they do on acquisition. This is a staggering number when we see that the most successful publishers are the ones investing more in their engagement strategies—for example Financial Times now spends 3x more on engagement than acquisition. This week we’re[…]

6 Lessons for Publishers in the New Year

As we begin the new year, we look back at six of the top lessons from Nieman Lab’s annual list of journalism predictions. Pivot to reader revenue “With reader revenue what matters is not the volume of clicks but the number of readers who find great value in a publication’s content. This requires publishers to[…]

How artificial intelligence will be used for news media in 2019

This year we have seen more publishers expanding their artificial intelligence strategies, so we can only expect this to accelerate in 2019. During our Digital Growth Summit, next week, we will take a deep dive into this subject. Our keynote speaker, Robin Govik, Chief Digital Officer of MittMedia will share how personalisation and robot journalism are[…]

Why half of your new subscribers will churn in the first 3 months

While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were leaving in the first three months, after which the churn rate dropped to 1-2% monthly. So how can newspapers who have already succeeded by[…]

Interview – Lessons from launching South Africa’s first digital-only edition

Recently the team at Tiso Blackstar Group launched the first digital-only edition in South Africa, Times Select. Currently available online only, the app version will be launched later this month, coinciding with the launch of their paywall. We spoke with Lisa MacLeod, Head of Digital and the first female Vice President of WAN-IFRA, to understand what[…]

3 Apple announcements that will impact publishers

With the Worldwide Developers Conference (WWDC) happening this week, Apple has made a few announcements that will impact publishers. In short, good news for publishers as the user experience for readers on older devices will be improved, but watch out as push notifications might become hidden and engagement might go down.  Push notifications might not be[…]

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