Why half of your new subscribers will churn in the first 3 months

While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were leaving in the first three months, after which the churn rate dropped to 1-2% monthly. So how can newspapers who have already succeeded by[…]

Interview – Lessons from launching South Africa’s first digital-only edition

Recently the team at Tiso Blackstar Group launched the first digital-only edition in South Africa, Times Select. Currently available online only, the app version will be launched later this month, coinciding with the launch of their paywall. We spoke with Lisa MacLeod, Head of Digital and the first female Vice President of WAN-IFRA, to understand what[…]

3 Apple announcements that will impact publishers

With the Worldwide Developers Conference (WWDC) happening this week, Apple has made a few announcements that will impact publishers. In short, good news for publishers as the user experience for readers on older devices will be improved, but watch out as push notifications might become hidden and engagement might go down.  Push notifications might not be[…]

Do you know your 7 percenters?

Find your super users to grow your subscriptions business For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly[…]

Online news: reading behaviours and engagement strategies

Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news subscriber personas. Our favourite example is Reuters’ breakdown of reader types by frequency of access and interest in news.  In this example, the highest[…]

6 insights for your subscription strategy

  If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions Blueprint. At over 100 pages, the report is a deep dive into best practices and industry leaders in the world of subscriptions, including[…]

Innovative news formats

Next week at Newscamp in Augsburg we’ll be releasing our research report “Reinventing Digital Editions” which looks at the rising trend in Europe of newspaper editions that are digital-only. In the spirit of innovative news formats, this week we have three new storytelling formats to serve as inspiration. To receive a copy of the research[…]

EngageReaders wins WNMN’s Big Data & AI in Media Award for Predictive Analytics

EngageReaders, the digital editions analytics tool developed by Twipe, has received the global ‘Excellence in Predictive Analytics Award’ from the World News Media Network (WNMN). BIGGIE Awards WNMN has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. Twipe’s EngageReaders took the first[…]

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