Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech including how investigations drive subscriptions, tips on newsroom leadership, and more. Read our top 5 stories of the week below. 1. Navigating the AI Dust Storm: The race for AI search engines and[…]
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, streaks and offline puzzles, AL.com’s impressive Pulitzer wins, Amedia’s fine tuning of their bundled subscription, and more. Read our top 5 stories of the week below. 1. Streaks & Offline Puzzles: The Power[…]
News media companies have always understood the power of games and gamification to drive recurring behaviour. In order to become a true partner in the life of subscribers publishers must address the different user cravings. Games and entertainment play a great role in that spectrum as we have seen reported in the recent research on[…]
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like short-form video, putting podcasts on YouTube, Twitter competitors, and more. Read our top 5 stories of the week below. 1. How publishers are leveraging short-form video In recent years[…]
Back in 2016 Mediahuis and KU Leuven ran a study with our team at Twipe to identify what drives an engaging news experience. Around the same time in the UK, BBC developed their first User Needs Model, defining the 6 core reasons why people seek news stories. The User Needs Model has seen a lot[…]
The INMA Subscription Summit in Stockholm brought together 355 attendees from 171 media companies in 34 countries to discuss the future of the news media industry and how to increase subscription revenue. The gathering felt like a family reunion meant to share insights, best practices and success stories from newspaper publishers. From the many insightful[…]
Welcome to Twipe’s Weekly News Digest after a week’s holiday! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like audience engagement experiments, Net Zero Carbon Emissions Commitments, a US expansion and more. Read our top 5 stories of the week below. 1. From Boomers[…]
Earlier this week, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance and Newscorp gathered in New York City to share how they address the changing needs of readers across generations.