Back in 2016 Mediahuis and KU Leuven ran a study with our team at Twipe to identify what drives an engaging news experience. Around the same time in the UK, BBC developed their first User Needs Model, defining the 6 core reasons why people seek news stories. The User Needs Model has seen a lot[…]
The INMA Subscription Summit in Stockholm brought together 355 attendees from 171 media companies in 34 countries to discuss the future of the news media industry and how to increase subscription revenue. The gathering felt like a family reunion meant to share insights, best practices and success stories from newspaper publishers. From the many insightful[…]
Welcome to Twipe’s Weekly News Digest after a week’s holiday! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like audience engagement experiments, Net Zero Carbon Emissions Commitments, a US expansion and more. Read our top 5 stories of the week below. 1. From Boomers[…]
Earlier this week, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance and Newscorp gathered in New York City to share how they address the changing needs of readers across generations.
72% of publishers plan to invest in audio in 2023 as a new way to engage subscribers and attract new users. This continued focus on audio is no surprise when diving into the latest statistics in the 2023 BeyondWords 2023 Audio Engagement Report. 46% of Americans consumed spoken word content on a daily basis in[…]
Germany continues to be a leader in digital news consumption. In their latest report launched this week, BDZV and Schickler revealed that 75% of publishers are pursuing strategies to convert print subscribers to the ePaper whilst 93% of publishers see the importance of ePapers as having grown compared to previous years. We dive into the numbers[…]
Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like newsletter strategies, new social media experiments, audience insights from innovative customer centres and more. Read our top 5 stories of the week below. 1. 3 types of newsletter[…]
Earlier this year we discussed app strategy in a webinar with experts from The Telegraph, Schibsted and Frankfurter Allgemeine Zeitung. Over the course of 2022, we have monitored app developments closely to see how publishers have developed their strategies. Unification of apps continues to be a growing trend In an app strategy survey, 48% of[…]