Twipe's weekly news digest

Machine learning, Gen Z and Apple ads: 5 publishing stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like machine learning, what Gen Z want from the news and media bargaining. Read our top 5 stories of the week below. 1. How The New York Times uses Machine Learning to make its[…]

What do Gen Z want from news publishers?

With 40% of 18-24 year olds actively avoiding the news, publishers need to rethink their offering. We have spoken with 4 Gen Zers from 4 different countries to discuss what they want from the news. Manuel from Italy and Rieke from Germany both have a direct interest in the news industry. Isaac from the UK[…]

Twipe's weekly news digest

Policy, publishing ads and NFTS: 5 stories we found insightful this week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like competition policy, a new life for ads and NFTs. Read our top 5 stories of the week below. 1. Publishers turning to game ads to drive traffic Marketing Brew spent 3 weeks playing[…]

What is the long term potential for publishers with AR and VR technologies and in the Metaverse?

In January, we comprehensively covered what the Metaverse could mean for publishers. Since then, the fascination surrounding the shift towards future technologies has only increased. As many industries are starting to appreciate the benefits of virtual-world immersion, publishers appear to be taking the lead. Last week, we wrote about web3 potential for publishers, and this[…]

Digital users in Europe are up 100 million from 2019. How can publishers capitalise on this?

Across the world, we’ve seen exponential digital growth. McKinsey’s latest report on digital reported a net gain of 100 million digital users across Europe since 2019. That’s a whopping 13% of the total population of Europe! Today, we examine the state of digital within publishing and look at how publishers can improve their digital offering.   High frequency of digital users[…]

5 findings from launching 10 personalised newsletters across Finland

Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we heard from Mediatalo Keskisuomalainen’s Data Manager Johannes Niemeläinen about their refreshed newsletter strategy. 1. Why automated and personalised newsletters Newsletters were used across the[…]

Wie Zeitungen zu einem ‘Partner in Life’ für ihre Abonnenten werden können

Zeitungen müssen sich immer wieder die Frage stellen welche Rolle sie gerade im Leben ihrer Leser spielen und wie sie in der Zukunft von diesen wahrgenommen werden wollen. Die Nachrichtenwelt befindet sich im Wandel und Publisher sollten über den Tellerrand hinaussehen und entdecken auf welche Weise sie einen Mehrwert in das tägliche Leben ihrer Abonnenten[…]

Why Gen Z pay for news

To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes towards paying for news and what this means for publishers. A quality information service Gen Z have been brought up at a time when[…]

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