Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and How to gain buy-in and knowledge, how The News Movement is shaping social consumption, and more. Read our top 5 stories of the week below.
1. 6 Technologies Shaping the Future of News
This past week we have ventured on a new series to cover Technologies Shaping the Future of News. In the inaugural week, we look at aspects include social platforms and the integral use of email in catering to audiences. This new series will continue weekly until the Digital Growth Summit where we will premier speakers focusing on the future of news topic.
To read the full article, click here.
2. TikTok media are gaining subscribers from French riots
The unrest in France in the recent weeks has been a boon for Brut, the social media oriented news network. Brut has tapped into the accessibility that it offers to the intimate moments and behind the scenes of the protests in France, earning them a significantly growing following on TikTok for the company. This has allowed them to vie for top TikTok spot amongst European media outlets.
To read the full article from The Star, click here.
3. How to gain buy-in and knowledge before building a news product
The Star Tribune in Minneapolis has looked to create a Slackbot that allows them to easily generate audience analytics reports, bringing them greater perspective on their readers. Before creating such a tool, the newsroom had to understand how best to use and formulate the technology to get the most value out of the output. This article focuses on the considerations that went on behind the scenes at the paper to pinpoint an create a scope for the project.
To read the full article, click here.
4. A decade with AI: How Norway’s Adresseavisen uses AI to boost engagement
As the oldest daily paper in Norway, Adresseavisen has had to adapt countless times in their history to stay relevant and in the game. With the advent of AI, the Norwegian outlet has taken up AI far earlier than many others. From modifying and optimising their homepage to ensuring that a human is in the loop, Adresseavisen shares their insights over a decade of learning with AI.
To read the full article, click here
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5. How The News Movement is transforming social-first news consumption
The News Movement has become increasingly aware that the news environment that they live in is dictated by the user. As a result, they have oriented their company to get to where the user is likely to encounter their first touchpoint of the news: social media. Finding how best to deliver information through mobile phones has been essential to reaching audiences. All together, The News Movement has brought a refreshing set of perspectives to how they approach the newest generation’s news engagement habits and has seen this pay off.
To read the full article from Wan-Ifra, click here.
