Tag: Reader Engagement
The latest updates from Twipe
Industry news
From Boomers to Gen Z: The surprising ways US News Media is captivating audiences across generations
3 March 2023
Earlier this week, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance…
Read more
Why publishers remain hopeful with audio in 2023
16 February 2023
72% of publishers plan to invest in audio in 2023 as a new way to engage subscribers and attract new users. This continued focus on audio is no surprise when diving…
Read more
Industry news
How German publishers are successfully converting subscribers from print to digital
9 February 2023
Germany continues to be a leader in digital news consumption. In their latest report launched this week, BDZV and Schickler revealed that 75% of publishers are pursuing strategies to convert print…
Read more
Newsletter strategies, social media experiments and audience insights: Twipe’s Weekly News Digest
6 February 2023
Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like newsletter strategies, new social…
Read more
How have news apps developed in 2022?
7 December 2022
Earlier this year we discussed app strategy in a webinar with experts from The Telegraph, Schibsted and Frankfurter Allgemeine Zeitung. Over the course of 2022, we have monitored app developments closely…
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields