Tag: Reader Engagement
The latest updates from Twipe
Industry news
Successful tactics for turning print readers into digital readers
3 November 2022
Rising paper and print prices are accelerating publishers’ need for digital transformation. In this context, bridging print subscribers to new digital habits is more important than ever. We have taken a…
Read more
Engaging news outsiders: A case study from Schibsted’s IN/LAB
27 October 2022
According to Reuters’ 2022 Digital News Report 38% of people actively avoid the news. What opportunities do new technologies offer to address news avoiders, and how are publishers looking at reaching…
Read more
Embracing the Metaverse is all about the long-term perspective
29 September 2022
Written by Sofie Hvitved, Futurist, Senior Advisor & Head of Media at Copenhagen Institute for Futures Studies Imagine a future where the physical and virtual worlds have merged. Where our surroundings…
Read more
5 revenue generation lessons from the Future of News Media Technology Conference
22 September 2022
Over 200 media figures descended upon London at Press Gazette’s latest conference. A key topic of discussion was around the future of revenue generation. We present 5 lessons on revenue generation…
Read more
Challenges mount for the news industry as consumers turn away from news. How can technology help?
8 September 2022
Written by Nic Newman, Lead Author of the Reuters Institute Digital News Report These are uncertain and unpredictable times – for ordinary people but also for journalists. Russia’s invasion of Ukraine,…
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields