Tag: Reader Engagement
The latest updates from Twipe
Industry news
What do Gen Z want from news publishers?
18 August 2022
With 40% of 18-24 year olds actively avoiding the news, publishers need to rethink their offering. We have spoken with 4 Gen Zers from 4 different countries to discuss what they…
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Policy, publishing ads and NFTS: 5 stories we found insightful this week
15 August 2022
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like competition policy, a new life for ads and NFTs.…
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Industry news
What is the long term potential for publishers with AR and VR technologies and in the Metaverse?
10 August 2022
In January, we comprehensively covered what the Metaverse could mean for publishers. Since then, the fascination surrounding the shift towards future technologies has only increased. As many industries are starting to…
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Digital users in Europe are up 100 million from 2019. How can publishers capitalise on this?
28 July 2022
Across the world, we’ve seen exponential digital growth. McKinsey’s latest report on digital reported a net gain of 100 million digital users across Europe since 2019. That’s a whopping 13% of the…
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5 findings from launching 10 personalised newsletters across Finland
12 May 2022
Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we…
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