Tag: Reader Engagement
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We interviewed 3 Gen Z News Lovers and here's what we learnt - Part 1: News Formats
23 March 2022
Just like most generations in their younger years, the current Gen Z are interested in specific social causes. To stay up to date with these causes, they consume news like anyone…
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Industry news
3 Typen von Zeitungslesern und Strategien, um sie anzusprechen
21 March 2022
Publisher müssen wissen wer ihre Leser sind und verstehen, wie sie diese am besten ansprechen. Die Definition Ihrer Zielgruppe und die Einteilung der Leser in bestimmte Gruppen kann eine gute Hilfe…
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Why audio articles are great for retention, conversion and attracting young readers
17 March 2022
Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that…
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Why 77% of Publishing Executives think AI will be important for their success
23 February 2022
77% of publishing executives told WAN-IFRA and Schickler that AI will be important for the success of their business in 2024. But, nearly 50% of the same cohort said they had…
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Personalisierung: Stellen Sie Ihre Leser in den Mittelpunkt
21 February 2022
Personalisierung ist 2022 einer der wichtigsten Schlüssel, um die Leseerfahrung für Abonnenten zu verbessern, Paid Content zu fördern und Kündigungen zu vermeiden. Mithilfe von Algorithmen und künstlicher Intelligenz soll der Leser…
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