Newsletter strategies, social media experiments and audience insights: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like newsletter strategies, new social media experiments, audience insights from innovative customer centres and more. Read our top 5 stories of the week below.

1. 3 types of newsletter every publisher should experiment with

69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more. Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and adding value to subscriber bundles. To give you a helping hand for you newsletter strategy, we dived into 3 different newsletter formats you need to know about for your 2023 newsletter strategy.

Read on our Future of News blog here.

2. Can you build a newsroom on TikTok?

TikTok may be the social media platform of preference for 2023, but can you build a newsroom on the platform? News startup The News Movement is certainly hoping so. After being launched in the UK by former news executives from the BBC and News Corp, the platform has embarked on US expansion by acquiring US social video startup The Recount. But, will the startup be able to succeed?

Find Ben Smith‘s take on Semafor here.

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3. Is text-generating AI an industry killer or just another wave of hype?

Amidst the ocean of articles on ChatGPT, generative AI and how it may take over the world, Julia Angwin from The Markup takes a powerful look at whether generative AI is the end for industry or just hype by speaking with Princeton Computer Science Professor Arvind Narayanan. The Professor takes a fairly critical take on the tech but tells us not to worry as ChatGPT is just the latest disruptor.

Get the full insights on Nieman Lab here.

4. Instagram’s co-founders are back with Artifact, a kind of TikTok for text

Source: Artifact

Instagram founders Kevin Systrom and Mike Krieger are back with a new social media outlet, Artifact. The new app appears to be a news aggregator providing personalised news feeds driven by machine learning. Driven purely by algorithmic feeds, The Verge have coined the new app a TikTok for text. The waiting list for access opened last week and we’re excited to see how the app develops.

The Verge‘s Casey Newton has an exclusive interview and insights here.

5. How the customer centre at Bonnier News became a source of insights – and the tools we used to achieve this

Understanding audience needs has long been central to success for publishers, and the customer centre may have been an under utilised tool. Looking to turn this on its head, Nordic publishing giant Bonnier have chosen to use their Customer Centre as a source of insight. Through leveraging Slack integrations and spreadsheets, the publisher have been able to dive deeper into customer feedback to help improve all areas of the news experience.

Find the full story from Bonnier‘s Charlotte Lundqvist on The Audiencers here.


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