Streaks & Offline Puzzles: The Power of Gamification in News Apps

News media companies have always understood the power of games and gamification to drive recurring behaviour. In order to become a true partner in the life of subscribers publishers must address the different user cravings. Games and entertainment play a great role in that spectrum as we have seen reported in the recent research on[…]

Twipe's weekly news digest

Looking at short-form video, podcasts on YouTube and Twitter competitors : Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like short-form video, putting podcasts on YouTube, Twitter competitors, and more. Read our top 5 stories of the week below. 1. How publishers are leveraging short-form video In recent years[…]

5 Lessons from the INMA Media Subscription Summit

The INMA Subscription Summit in Stockholm brought together 355 attendees from 171 media companies in 34 countries to discuss the future of the news media industry and how to increase subscription revenue. The gathering felt like a family reunion meant to share insights, best practices and success stories from newspaper publishers. From the many insightful[…]

Twipe's weekly news digest

Audience engagement, climate commitments and expansion: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest after a week’s holiday! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like audience engagement experiments, Net Zero Carbon Emissions Commitments, a US expansion and more. Read our top 5 stories of the week below. 1. From Boomers[…]

From Boomers to Gen Z: The surprising ways US News Media is captivating audiences across generations

Earlier this week, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance and Newscorp gathered in New York City to share how they address the changing needs of readers across generations.

Why publishers remain hopeful with audio in 2023

72% of publishers plan to invest in audio in 2023 as a new way to engage subscribers and attract new users. This continued focus on audio is no surprise when diving into the latest statistics in the 2023 BeyondWords 2023 Audio Engagement Report. 46% of Americans consumed spoken word content on a daily basis in[…]

How German publishers are successfully converting subscribers from print to digital

Germany continues to be a leader in digital news consumption. In their latest report launched this week, BDZV and Schickler revealed that 75% of publishers are pursuing strategies to convert print subscribers to the ePaper whilst 93% of publishers see the importance of ePapers as having grown compared to previous years. We dive into the numbers[…]

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