Twipe's weekly news digest

Subscriptions on the rise, NFTs and changing newsrooms: our top 5 publishing stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why subscriptions are still on the rise, how publishers are pioneering with NFTs, insights from Reuter’s latest report on changing newsrooms and more. Read our top 5 stories of the[…]

4 cases of publishers pioneering with NFTs

NFTs have become less of a marketing ploy and more of a genuine revenue opportunity for publishers. They have diversified income streams for some, whilst others have struggled to capitalise on their potential. One thing’s for sure, they appear to be an alternative money maker for publishers. How have early pioneer publishers capitalised on their[…]

Twipe's weekly news digest

Peak newsletter, gamification and Gen Z news preferences: our top 5 stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why publishing is not yet at peak newsletter, how a German publisher is using gamification to educate citizens about local politics, insights from a report studying Gen Z and Millennials[…]

No peak in sight: 82% of publishers still looking to launch extra newsletters

Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be a central to publisher’s future plans. Top newsletter outlets still going strong Newsletters took off during the pandemic with a sway of prominent journalists moving to platforms like[…]

How Sunday editions help increase digital engagement

Sunday editions get special attention from many publishers. They offer in-depth analysis, enriched offerings, more light-hearted stories and opinion of the week’s news events. Journalists can also dive deeper into issues and provide updates on the big stories of the the week. According to a 2016 study, readers in the UK spent 80 minutes reading[…]

Print to digital newspapers

Successful tactics for turning print readers into digital readers

Rising paper and print prices are accelerating publishers’ need for digital transformation. In this context, bridging print subscribers to new digital habits is more important than ever. We have taken a look at tactics that have proven successful for publishers in this journey. Adapting your subscription offers to encouraging a digital first consumption Danish publisher[…]

Engaging news outsiders: A case study from Schibsted’s IN/LAB

According to Reuters’ 2022 Digital News Report 38% of people actively avoid the news. What opportunities do new technologies offer to address news avoiders, and how are publishers looking at reaching these unrepresented news audiences? Nic Newman and Agnes Stenbom addressed this complex topic at last week’s Twipe Digital Growth Summit. Engagement remains the big[…]

Embracing the Metaverse is all about the long-term perspective

Written by Sofie Hvitved, Futurist, Senior Advisor & Head of Media at Copenhagen Institute for Futures Studies Imagine a future where the physical and virtual worlds have merged. Where our surroundings are supplemented with virtual layers, enabling us to experience and interact in completely new ways. What might the different possible futures look like? How[…]

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