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Streaks & offline puzzles, understanding news avoiders, and learnings from Amedia’s bundled subscription: Twipe’s Weekly News Digest

15 May 2023
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Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, streaks and offline puzzles, AL.com’s impressive Pulitzer wins, Amedia’s fine tuning of their bundled subscription, and more. Read our top 5 stories of the week below.

1. Streaks & Offline Puzzles: The Power of Gamification in News Apps

News media companies have always understood the power of games and gamification to drive recurring behaviour. In order to become a true partner in the lives of subscribers, publishers must address the different user cravings.

Read the full article here.

2. Audiences are making a rational decision not to consume news products

A key component in understanding news avoiders is understanding why they are avoiding news. It is often believed that this is because people are burned out by the negativity of news or are simply not interested. However, it seems to be not this simple, with news avoiders seeking out news and publishers that act as “sensemakers” for them. Looking at how various leading publishers have sought to rectify this, Journalism.co.uk offers a unique insight behind the scenes.

To read the full article, click here.

3. How Amedia curated a bundled subscription product to meet reader needs

Citing Norwegians’ close connection to multiple places around the country, Amedia sought to allow readers access to their broad swath of titles. Through this came +Alt, a multi-subscription bundle product that allowed users to get news from all of Amedia’s titles. However, this wasn’t completely smooth sailing, as the full story includes how the product was fine-tuned to address readers’ concerns.

To read the full write up from Wan-Ifra, click here.

4. Publishers using ChatGPT to improve headlines and suggest feature ideas

Journalists using AI such as ChatGPT are on the rise and are being met with success. With such tools allowing journalists the ability to experiment and to streamline the writing and publishing process, it seems as an indispensable productivity tool in publishing. This article explores how ChatGPT is already being used by publishers such as Conde Nast and how it is being implemented within the company.

To learn more, click here.

5. AL.com, an Alabama newsroom, took home two Pulitzer prizes last week

In a proud example of the virtues of local news reporting, AL.com, an Alabama newsroom, competed with the likes of the AP and The New York Times to win two Pulitzer Prizes. Winning in Local Reporting and the other in Commentary, AL.com, an Advance Local title, highlights its legacy of high quality journalism.

To read the full article by Poynter, click here.

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