Twipe’s research is the result of data gathered on our platform and insights provided by industry experts we talk to every day. In 2017, we embarked on a multi-year research project called ‘Reinventing Digital Editions’. Since then we have been advocates of the edition concept and we are glad to see it now taking-off in the industry. For questions, comments, or if you wish to collaborate in our next stages of research, please don’t hesitate to contact us.
Through interviews with 8 leading publishers about their experiences with the creation and roll-out of successful digital-only editions, we identified 6 keys for success with new digital formats.
In this report we examine the motivation and habits of nearly 4,000 news consumers in six European countries and the United States towards digital news formats and their willingness to pay for these products.
In this report we synthesise our collaborative project with The Times. From the project’s scope to the approach used and how a 49% decrease in churn levels has been achieved using personalised triggers.
Habit Forming Products
Through interviews with leaders of habit-formation such as The New York Times, Schibsted and The Telegraph, this report provides best practices for publishers interested in increasing reader frequency.