Report Series: “Reinventing Digital Editions”

In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. That’s why we embarked on the multi-year research project ‘Reinventing Digital Editions’ in 2017. We have currently published two reports in this series with our intermediary findings, and we are working now on the third report. For questions, comments, or if you wish to collaborate in our next stages of research, please don’t hesitate to contact us.

Chapter 1: Best Practices from Leading European Publishers

Through interviews with 8 leading publishers about their experiences with the creation and roll-out of successful digital-only editions, we identified 6 keys for success with new digital formats. Case studies include:

  • Handelsblatt10 from Handelsblatt (Germany)
  • DN+ from Diario de Navarra (Spain)
  • La Matinale from Le Monde (France)
  • Welt Edition from Die Welt (Germany)
  • L’édition du Soir from Ouest-France (France)
  • Espresso from The Economist (UK)
  • The Independent Daily Edition from The Independent (UK)
  • 12 from Tamedia (Switzerland)

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Chapter 2: Reader Insights

In the second phase of our research, we examine the motivation and habits of nearly 4,000 news consumers in six European countries and the United States. From surveys and interviews with participants in Belgium, France, Germany, Spain, Switzerland, the UK, and the US, we find general news habits, attitudes towards paying, and preferences for digital news formats.

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Other research

“What happens in the body when reading” The Journal of the Chartered Institute of Journalists
Findings from Twipe’s Digital Reader Engagement project

“Predicting Article Reading Time Based on Words Used in Text” Twipe AI Report
Creation of an algorithm to determine the words in articles that lead to the highest and lowest average reading time

“7 Building Blocks for Digital Publishing Success” Twipe White Paper
A comprehensive framework for successful digital publishing, with 2 case studies