Key Insights from Newspapers’ Black Friday Deals in 2023 

2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period.  Innovative Strategies: Enhancing Subscriptions[…]

Twipe's weekly news digest

Micropayments, Black Friday deals and print cutting: 5 stories which caught our eye last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like micropayments, how publishers approached Black Friday, the Washington Post releasing their own Spotify Wrapped and more. Read our top 5 stories of the week below. 1. Micropayments again Micropayments have[…]

Long-term subscriptions and low price points: how publishers approached Black Friday 2022

Black Friday has grown beyond American shores and people across the world are on the lookout for their chance to grab a bargain. To leverage this hype, publishers have leaped onboard with offers in all different shapes and sizes. To look further, we studied the websites of 60 publishers from 17 different countries this Black[…]

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