Key Insights from Newspapers’ Black Friday Deals in 2023
2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period. Innovative Strategies: Enhancing Subscriptions[…]