The road to LinkedIn newsletter success, video trends for 2023, and ChatGPT ban: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like The Economist’s use of LinkedIn newsletters, the “wild west” of generative AI, transforming newsletters into podcasts, and more. Read our top 5 stories of the week below.

1. The “Wild West” of Generative AI experiments for news

The debate on how generative AI will impact journalism has been very active since the launch of ChatGPT in November. We have a look at 10 experiments with AI in the newsroom from both smaller, more experimental companies and from established publishers.

Read the full article here.

2. What are the video trends likely to impact the industry in 2023?

As video becomes an ever more important component of the media arsenal, it is valuable to look at what trends will dominate this coming year. Including shopability and self-serve capabilities, here is a breakdown, observed throughout the industry, of the most prevailing trends with respect to video in publishing.

Read the full article from Editor and Publisher here.

3. The road to building a robust following using LinkedIn newsletters: The Economist

With over 2.7 million subscribers to their LinkedIn newsletter, The Economist has generated a significant following on an often underutilised platform. Aaron Coultate, head of newsletters at The Economist, delves into the background behind this successful experiment and the journey so far.

To read the full interview, click here.

4. The Italian government bans ChatGPT

Growing concerns over privacy have led the Italian government to place a temporary ban on the innovative chatbot. In addition to the recent call by technology leaders for a pause to AI development while regulation can be implemented, this development seems to add to the concerns over the developing technology.

Read more about this story from The New York Times here.

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5. Why publishers should turn newsletters into podcasts and podcasts into newsletters

The Fix dives headfirst into product promotion and leveraging existing IP as they look into how publishers can make the most of their existing content. Looking at best practices from around the industry, this article looks to address why turning newsletters into podcasts and vice versa is a strong move from publishers.

Read the full article here.


Nicolas Hall

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