Personalisierung ist 2022 einer der wichtigsten Schlüssel, um die Leseerfahrung für Abonnenten zu verbessern, Paid Content zu fördern und Kündigungen zu vermeiden. Mithilfe von Algorithmen und künstlicher Intelligenz soll der Leser mehr als nur eine Person hinter dem Bildschirm werden. Wir erklären wie Personalisierung Vorteile für Verleger und Leser bieten kann, was es zu beachten[…]
This month’s INMA Subscription Summit was full of great knowledge sharing from across the publishing industry. We’ve reviewed the 15 hours of insightful talks and handpicked the 9 cases that surprised us most. #1. ePaper still sees increasing demand At Twipe, we are prominent believers in the power of editions, and it appears we’re not[…]
63% of publishers told Reuters that they plan to push more resources into their video strategies. But, in a world where publishers are focusing on subscriber revenue, do videos drive subscriptions? Do they create valuable revenue for publishers? Or are they just areas publishers believe they have to be involved with to feel relevant? Video[…]
A successful app strategy is at the core of successful subscriptions businesses for news. This week, we heard from product experts Mathias Douchet from The Telegraph, Mareike Obermann-Eberz from Frankfurter Allgemeine Zeitung (FAZ), Mathieu Halkes from Schibsted and our very own Matthieu Dubois from Twipe in our latest Future of News webinar. We welcomed people[…]
Each year following their annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. As always, the 2022 report is full of valuable insights and is well worth a read. Join us today as we look at the[…]
Each week at Twipe we analyse key trends in the world of news media and technology and how this can impact subscriber growth strategies. Explore the top 10 most read stories this year. Any feedback or topics you’d like us to cover next year? Let us know! 1. Learnings from the 2021 Reuters report In[…]
2021 became the second year to be disrupted by COVID-19. Despite this, publishers continued to see renewed success and growth. Join us for a rundown of highlights from 2021 including the rise and fall of Clubhouse, the Substack revolution and the renewed customer obsession. 1. NFTs and AI taking off 2021 saw the first news[…]
Black Friday deals come thick and fast, and often it is difficult to see which deal best suits your needs. With all the Black Friday and Cyber Monday deals across the publishing industry, we decided to analyse the offers from different publishers and the strategies that they deployed. A push to digital After a sift[…]
