Most read stories from 2021

Each week at Twipe we analyse key trends in the world of news media and technology and how this can impact subscriber growth strategies. Explore the top 10 most read stories this year. Any feedback or topics you’d like us to cover next year? Let us know! 1. Learnings from the 2021 Reuters report In[…]

How publishers leveraged Black Friday & Cyber Monday in their subscriber strategies

Black Friday deals come thick and fast, and often it is difficult to see which deal best suits your needs. With all the Black Friday and Cyber Monday deals across the publishing industry, we decided to analyse the offers from different publishers and the strategies that they deployed. A push to digital After a sift[…]

“50 ways to make media pay”: A look at the future of publisher revenue generation

Making media pay is at the forefront of publisher’s revenue strategies for the future. For publishers, this has involved focusing on the subscription market, yet publishers are still struggling to find the right strategies to make people pay. UBS predict that the subscription market will be worth $1.5 trillion by 2025. Understanding the best ways[…]

4 Cases of Innovation in Audience Revenue Growth

Finding the right way to diversify revenue streams can be a struggle for publishers. But as they are becoming hubs of innovation, publishers are in a great place to explore new innovative ways to create audience revenue. Taking inspiration from this week’s Newsrewired summit, we explore some of the top cases in the industry on[…]

Insights on reader willingness to pay for online news

The funding crisis in journalism has dominated the industry conversations in recent years, whether it be about paywall strategies, diversifying revenues, or generating direct reader revenues. With this in mind, we started our latest research in the “Reinventing Digital Editions” series, in which we surveyed 4,000 news consumers across Europe and the United States. Our[…]

What you can learn from The Times, Mittmedia, and Le Monde

It’s something all publishers are grappling with: how to best optimize your paywall strategy? After all, 47% of new subscribers report that running out of free articles prompted them to subscribe. This week we have lessons from three innovative publishers: The Times & The Sunday Times, Mittmedia, and Le Monde. (Hear the leaders of these[…]

3 outside the box ways newspapers are diversifying revenues

Building an escape room, launching a DPO for direct reader investment, and renting a room on Airbnb: all ways newspapers are thinking outside the box to diversify their revenue stream. These ideas all provide valuable insights into how newspapers must start thinking about their reader revenue strategies, including the need for membership programs, asking your[…]

What your paywall strategy is missing

With ad revenue falling year after year and adblock usage on the rise, many publishers are returning to direct reader revenue strategies. One of the first steps in growing digital subscribers is setting up a paywall. But the paywalls of yesterday are no longer successful, from The New York Times initially offering 20 stories per[…]

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