Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2022 WAN-IFRA World Press Trends report, new revenue sources such as events,[…]
Reuters unveiled its highly anticipated 2023 Digital News Report yesterday. This comprehensive study delves into the intricacies of news consumption around the globe, providing invaluable insights into the evolving landscape of information dissemination. Join us as we navigate the highlights of the report, exploring the ever-changing dynamics of news consumption in the digital era. Beyond[…]
Black Friday has grown beyond American shores and people across the world are on the lookout for their chance to grab a bargain. To leverage this hype, publishers have leaped onboard with offers in all different shapes and sizes. To look further, we studied the websites of 60 publishers from 17 different countries this Black[…]
NFTs have become less of a marketing ploy and more of a genuine revenue opportunity for publishers. They have diversified income streams for some, whilst others have struggled to capitalise on their potential. One thing’s for sure, they appear to be an alternative money maker for publishers. How have early pioneer publishers capitalised on their[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like publishers bracing for uncertainty, personalisation experiments, embracing the Metaverse and more. Read our top 5 stories of the week below. 1. World Press Trends Preview: Publishers brace for a period of marked uncertainty[…]
Over 200 media figures descended upon London at Press Gazette’s latest conference. A key topic of discussion was around the future of revenue generation. We present 5 lessons on revenue generation to take back to your teams. 1. Ads are making a comeback, but they may not be best for all audiences The correct strategy[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like the end of the ad-free world, why Twitter is still the dominant platform, notes from INMA’s Innovation conference and more. Read our top 5 stories of the week below. 1. The era of[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like Twitter’s new tiles feature, collective negotiations against platforms, the power of slow journalism and more. Read our top 5 stories of the week below. 1. Could Media Companies Soon Collectively Negotiate Against Platforms?[…]