3 insights for generating reader revenue

Newspapers are starting to realise it is engagement, not reach, that will help them survive in the digital age. To succeed, newspapers must monetise the engagement of their most loyal readers, whether that is through direct subscriptions, memberships, or something entirely different. A new report from the AP’s Ryan Nakashima and Anne Cai looks at how[…]

Do you know your 7 percenters?

Find your super users to grow your subscriptions business For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly[…]

6 insights for your subscription strategy

  If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions Blueprint. At over 100 pages, the report is a deep dive into best practices and industry leaders in the world of subscriptions, including[…]

Who pays for news and how to convert them

The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the research project is the discovery of three news subscriber personas, each with their own distinctive mindset towards paying for news and strategy for converting to[…]

Google DNI 4th Round Winners

Google DNI has announced the results of its 4th round of innovation funding, and Twipe is proud to be among the winners for our collaborative project with The Times and The Sunday Times on ‘JAMES, your digital butler‘. With over 100 winners, there is a lot of innovation in this group. Here are 8 especially interesting[…]

Who pays for online news?

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]

Members only: how news organizations can use membership programs

The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what this could entail. We’ll look at what’s happening in the world of membership programs, what their benefits are, and what could be coming in[…]

Main trend of DME and Newscamp: Reader focused journalism

Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on technology and intelligent systems to do the rest.  We picked three keynotes from the events that emphasize this trend. Newscamp – Augsburg The Newscamp[…]

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