Reuters Digital Report 2022: Key Learnings

Reuters Institute for the Study of Journalism have released their Digital News Report for 2022. We have compiled some of the key insights from the report based on a survey of 46 markets for your reading (or listening) pleasure. People prefer to consume their news in text rather than video Facebook has continued its general[…]

The changing face of big tech so far in 2022

The relationship between publishers and big tech is a widely debated topic. Recently, we have seen more and more initiatives being taken and some first small victories coming to fruition in the fight with big tech. We take a look at what changes and small wins we have seen over the first 5 months of 2022. Big[…]

Why Gen Z pay for news

To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes towards paying for news and what this means for publishers. You can see the full video of our interviews below. A quality information service[…]

WSJ Experiments

9 cases that surprised us most at the INMA Subscription Summit 2022

This month’s INMA Subscription Summit was full of great knowledge sharing from across the publishing industry. We’ve reviewed the 15 hours of insightful talks and handpicked the 9 cases that surprised us most. #1. ePaper still sees increasing demand At Twipe, we are prominent believers in the power of editions, and it appears we’re not[…]

Video: Struggle or Strike for News Publishers?

63% of publishers told Reuters that they plan to push more resources into their video strategies. But, in a world where publishers are focusing on subscriber revenue, do videos drive subscriptions? Do they create valuable revenue for publishers? Or are they just areas publishers believe they have to be involved with to feel relevant? Video[…]

Most read stories from 2021

Each week at Twipe we analyse key trends in the world of news media and technology and how this can impact subscriber growth strategies. Explore the top 10 most read stories this year. Any feedback or topics you’d like us to cover next year? Let us know! 1. Learnings from the 2021 Reuters report In[…]

How publishers leveraged Black Friday & Cyber Monday in their subscriber strategies

Black Friday deals come thick and fast, and often it is difficult to see which deal best suits your needs. With all the Black Friday and Cyber Monday deals across the publishing industry, we decided to analyse the offers from different publishers and the strategies that they deployed. A push to digital After a sift[…]

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