Black Friday has grown beyond American shores and people across the world are on the lookout for their chance to grab a bargain. To leverage this hype, publishers have leaped onboard with offers in all different shapes and sizes. To look further, we studied the websites of 60 publishers from 17 different countries this Black[…]
NFTs have become less of a marketing ploy and more of a genuine revenue opportunity for publishers. They have diversified income streams for some, whilst others have struggled to capitalise on their potential. One thing’s for sure, they appear to be an alternative money maker for publishers. How have early pioneer publishers capitalised on their[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like publishers bracing for uncertainty, personalisation experiments, embracing the Metaverse and more. Read our top 5 stories of the week below. 1. World Press Trends Preview: Publishers brace for a period of marked uncertainty[…]
Over 200 media figures descended upon London at Press Gazette’s latest conference. A key topic of discussion was around the future of revenue generation. We present 5 lessons on revenue generation to take back to your teams. 1. Ads are making a comeback, but they may not be best for all audiences The correct strategy[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like the end of the ad-free world, why Twitter is still the dominant platform, notes from INMA’s Innovation conference and more. Read our top 5 stories of the week below. 1. The era of[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like Twitter’s new tiles feature, collective negotiations against platforms, the power of slow journalism and more. Read our top 5 stories of the week below. 1. Could Media Companies Soon Collectively Negotiate Against Platforms?[…]
At a time of soaring costs across the world, industries are feeling the pinch. News publishers remain stuck in the middle of this crisis. Print production costs are going up along with energy bills and more. Publishers are seeing success with growing digital revenues, but finding the right balance between digital ads and subscriptions in[…]
In January, we comprehensively covered what the Metaverse could mean for publishers. Since then, the fascination surrounding the shift towards future technologies has only increased. As many industries are starting to appreciate the benefits of virtual-world immersion, publishers appear to be taking the lead. Last week, we wrote about web3 potential for publishers, and this[…]