The merging of the physical and virtual dimensions of human interaction may feel like a future concept, but more and more publishers are getting their hands dirty with the new “realities” of Web3 and Metaverse. In an article-series dedicated to Future Technologies, we dive into what Web3 can mean for publishers. Stay tuned for next[…]
Reuters Institute for the Study of Journalism have released their Digital News Report for 2022. We have compiled some of the key insights from the report based on a survey of 46 markets for your reading (or listening) pleasure. People prefer to consume their news in text rather than video Facebook has continued its general[…]
Print is the original heartbeat of news. For centuries we have seen news distributed in physical format. In the Egyptian era we had papyrus, we saw the invention of the printing press around 1440 and then the release of the first ever newspaper in 1656. But as the world has continued to develop, publishers have[…]
The relationship between publishers and big tech is a widely debated topic. Recently, we have seen more and more initiatives being taken and some first small victories coming to fruition in the fight with big tech. We take a look at what changes and small wins we have seen over the first 5 months of 2022. Big[…]
To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes towards paying for news and what this means for publishers. A quality information service Gen Z have been brought up at a time when[…]
This month’s INMA Subscription Summit was full of great knowledge sharing from across the publishing industry. We’ve reviewed the 15 hours of insightful talks and handpicked the 9 cases that surprised us most. #1. ePaper still sees increasing demand At Twipe, we are prominent believers in the power of editions, and it appears we’re not[…]
63% of publishers told Reuters that they plan to push more resources into their video strategies. But, in a world where publishers are focusing on subscriber revenue, do videos drive subscriptions? Do they create valuable revenue for publishers? Or are they just areas publishers believe they have to be involved with to feel relevant? Video[…]
Each week at Twipe we analyse key trends in the world of news media and technology and how this can impact subscriber growth strategies. Explore the top 10 most read stories this year. Any feedback or topics you’d like us to cover next year? Let us know! 1. Learnings from the 2021 Reuters report In[…]