The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what this could entail. We’ll look at what’s happening in the world of membership programs, what their benefits are, and what could be coming in[…]
Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on technology and intelligent systems to do the rest. We picked three keynotes from the events that emphasize this trend. Newscamp – Augsburg The Newscamp[…]
The American Press Institute just published what it believes is the largest research into subscriptions and news. Named “Paying for news: Why people subscribe and what it says about the future of journalism”, the 60-page report investigates the current and future states of paid-for news. Let’s look at some of its key takeaways: 1. Young people are[…]
Amazon announced this week that it has launched its very own self-service subscription marketplace. Named “Subscribe with Amazon“, it makes it possible for digital subscription providers to reach millions of Amazon customers. Businesses will benefit from targeted customer exposure through its discovery features such as search and recommendations. Amazon wants Subscribe with Amazon to be the place[…]
Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]
EngageReaders live in 5 newsrooms We are proud to share with you that 5 Launch Partners are now using EngageReaders in their newsroom. 9 more newspapers are rolling out the technology in the coming weeks. Aachener Zeitung integrated EngageReaders in their own publishing platform. Het Nieuwsblad, De Limburger, L’Avenir and La Montagne upgraded their Twipe Digital Publishing Solution with the new EngageReaders module. We are glad to welcome[…]
A rise in digital subscriptions has been noticeable in the past month. An aggregate of Statista shows how big this surge really is. The growth of certain US publishers was just tremendous. This is partly because readers start realizing that online content is worth paying for and because quality news is in high demand in[…]
A recent report by McKinsey concludes that the implication of digitization for revenues, profits and opportunities will be dramatic. While one might assume that digitization is already far advanced as digital technologies pervade more of everyday life, less than 40 percent of industries have been digitized. The report looks into what approaches actually work and[…]
