The relationship between publisher and platform, no matter the platform, is one fraught with often competing needs. Over the years, we have seen more and more publishers prioritise owning the relationship with their audience directly, rather than being at the mercy of the platform. We all remember the much-hyped newsfeed changes on Facebook in 2018,[…]
It’s been impossible to escape these last few days: Facebook newsfeed changes are coming and that’s bad news for business, democracy, and brands. After the announcement, Mark Zuckerberg’s personal net worth even decreased by an estimated $3.3 billion. There’s been a lot written already, but it has been difficult to make sense of it all. This week we’re[…]
This week Facebook began experimenting with moving all non-promoted posts out of its primary feed into a secondary feed called the “Explore feed”. Affected publishers have reported up to 80% drop in engagement. In a statement, Facebook said: With all of the possible stories in each person’s feed, we always work to connect people with[…]
Horse broke its leg, so we had to take it out back and help it “pivot to video”. — Anil Dash (@anildash) July 24, 2017 We have been hearing the “pivot to video” statement over and over this year. Just last week Mic announced that it will cut more than 20 people companywide in a[…]
Facebook is putting itself more in the position of a partner of publishers. The social network’s Head of News Partnerships Campbell Brown said they will launch initial tests for a subscription based news product in October. The feature is built on top of Instant Articles, which already aggregates articles from hundreds of publishers based on[…]
In April publishers have made it clear to Facebook that they’re fed up with Instant Articles. Monetizating on Facebook’s news platform hasn’t been working and big publishers like the Guardian and the New York Times have pulled out entirely. Facebook has finally listened (or given in) to publishers’ complaints and may soon help its users pay[…]
Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]
Fake news has less impact than previously thought according to a report by economists Hunt Allcott of New York University and Matthew Gentzkow of Stanford, on “Social Media and Fake News in the 2016 Election“. Evidence shows that: 62 percent of US adults get news on social media according to a Pew study fake news[…]
