Think different

Undoubtedly, we currently live in a period of unprecedented change and disruption. We see many successful start-ups that trigger the disruption and benefit from the new opportunities.  But why are so few new businesses created from existing incumbents? What is required to create something so radically new that it attracts massive audiences and threatens existing[…]

Facebook launches Notify, a new competitor for news media

2016 promises to become “The Year of the Push Notification”. Today Facebook launches Notify, a new app that allows to receive personalized news and media notifications on iOS. After the launch of Instant Articles earlier this year, this is the next move of Facebook in the news media space. The New York Times has established in[…]

Facebook Instant Articles: a new path in online publishing?

In a world where brands and even publications can afford to no longer focus on where the user consumes their content, but rather on how engaging their content is, Facebook Instant Articles comes just on time. Recently, Facebook launched a new service called Instant Articles, which allows publishers to create content that stays native to the social media platform, rather[…]

News publishing on smartphones and social media, a threat or an opportunity?

Reuters Institute for the Study of Journalism publishes its fourth annual Digital News Report. As the smartphone becomes the defining device for online news and the environment is dominated by a few successful brands, publishers will increasingly struggle to reach a wider audience, both via apps and browsers, according to the fourth annual Digital News[…]

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