What your paywall strategy is missing

With ad revenue falling year after year and adblock usage on the rise, many publishers are returning to direct reader revenue strategies. One of the first steps in growing digital subscribers is setting up a paywall. But the paywalls of yesterday are no longer successful, from The New York Times initially offering 20 stories per[…]

6 insights for your subscription strategy

  If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions Blueprint. At over 100 pages, the report is a deep dive into best practices and industry leaders in the world of subscriptions, including[…]

3 lessons from The New York Times’ digital subscription machine

With The New York Times doubling down on its subscription push, it is time to take a look at their digital subscription machine, to see how they plan to grow from 2.5 million digital subscribers to 10 million. For publishers big and small alike, here are three key lessons. Focus on conversions It’s good to have[…]

Facebook experiments with paid news stories in its feed

This week Facebook began experimenting with moving all non-promoted posts out of its primary feed into a secondary feed called the “Explore feed”. Affected publishers have reported up to 80% drop in engagement. In a statement, Facebook said: With all of the possible stories in each person’s feed, we always work to connect people with[…]

7 key essentials for newsrooms in the artificial intelligence age

This month, Better News was launched, providing resources for publishers in the digital news industry. This project, from the American Press Institute as part of the Knight-Lenfest Newsroom Initiative, aims to bring news organisations together with experts in technology to address the challenges, as well as opportunities, the artificial intelligence age brings. One key resource[…]

How games can increase reader engagement

Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a comment, a reader would have to take a short quiz relating to the article’s content. By doing so, NRK hoped its readers would provide[…]

Reuters 2017 Digital News Report – 7 key takeways

The 2017 Digital News Report, a joint effort between Reuters Institute and the Oxford University, was published last week. It took a glance at the state of the media industry as a whole, by polling 70 000 people from 36 different countries. Let’s look at its main conclusions on digital media: #1: Mobile is still on[…]

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