Is Facebook launching a Spotify for News?

Facebook is putting itself more in the position of a partner of publishers. The social network’s Head of News Partnerships Campbell Brown said they will launch initial tests for a subscription based news product in October. The feature is built on top of Instant Articles, which already aggregates articles from hundreds of publishers based on[…]

Is Facebook embracing subscriptions?

In April publishers have made it clear to Facebook that they’re fed up with Instant Articles. Monetizating on Facebook’s news platform hasn’t been working and big publishers like the Guardian and the New York Times have pulled out entirely. Facebook has finally listened (or given in) to publishers’ complaints and may soon help its users pay[…]

Are publishers disappointed in Facebook’s Instant Articles?

Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]

Facebook Instant Articles: a new path in online publishing?

In a world where brands and even publications can afford to no longer focus on where the user consumes their content, but rather on how engaging their content is, Facebook Instant Articles comes just on time. Recently, Facebook launched a new service called Instant Articles, which allows publishers to create content that stays native to the social media platform, rather[…]

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