Unexpected ways publishers engage readers

When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such as conference calls, calendars, and WhatsApp. While the best practices for these platforms all differ, they succeed because they tap into basic desires of[…]

What we can learn from membership programs

In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they had recorded their first operational profit in many years, it’s a good chance to check back in on the world of media memberships. With all the work[…]

3 outside the box ways newspapers are diversifying revenues

Building an escape room, launching a DPO for direct reader investment, and renting a room on Airbnb: all ways newspapers are thinking outside the box to diversify their revenue stream. These ideas all provide valuable insights into how newspapers must start thinking about their reader revenue strategies, including the need for membership programs, asking your[…]

Trends in Digital Publishing Winter Edition

Out now, the latest edition of Trends in Digital Publishing has all the top stories, plus best practices from industry leaders and the newest developments at Twipe, including: Twipe CEO Danny Lein on the ‘artificial bubble‘ Digital transformation expert Steffen Damborg on artificial intelligence and reader engagement State of Digital Publishing founder Vahe Arabian on[…]

How The Guardian plans to reach one million paying members

One million paying members by April 2019–that’s the ambitious plan from The Guardian. The perennial question of how to fund quality journalism has seen a few new answers in recent memory, with membership programs as one potentially successful solution.The Guardian hopes to tap into this, with their membership plan as a core component of their[…]

Who pays for online news?

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]

Members only: how news organizations can use membership programs

The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what this could entail. We’ll look at what’s happening in the world of membership programs, what their benefits are, and what could be coming in[…]

Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]

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