In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]
Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]
Medium has updated its business strategy by implementing monetization options and has announced Medium for Publishers. The new platform is designed to empower publishers and bloggers across the world by offering them a new set of tools to promote and monetize their content. “We want to make it even easier for publications to do what[…]
