Tag: Membership programs
The latest updates from Twipe
How The Guardian plans to reach one million paying members
8 November 2017
One million paying members by April 2019–that’s the ambitious plan from The Guardian. The perennial question of how to fund quality journalism has seen a few new answers in recent memory,…
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Who pays for online news?
20 September 2017
This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar…
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Members only: how news organizations can use membership programs
29 August 2017
The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what…
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Industry news
Direct reader revenues on top of newspapers' strategies in 2017
16 January 2017
In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for…
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Industry news
Understand your audience for better monetization
8 September 2016
Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore,…
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