What You Missed at WAN IFRA’S Digital Subscription Summit

Last week our team attended the sold out Digital Subscription Summit from WAN IFRA in Paris. For those who missed this event, we’re sharing the main insights from the day. It’s time to rethink your paywall strategy Esfand Pourmand, Chief Product Officer at The Boston Globe, provided some very interesting insights that can easily be applied[…]

Why half of your new subscribers will churn in the first 3 months

While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were leaving in the first three months, after which the churn rate dropped to 1-2% monthly. So how can newspapers who have already succeeded by[…]

Positive industry vibe at INMA, Newscamp, and DME events

This month Twipe was present at WAN-IFRA’s Digital Media Europe, Newsfactory’s Newscamp, and INMA’s Subscription Summit.We sensed a genuinely positive vibe, driven by successful premium content strategies from international publishers like The New York Times, or more regional publishers like Dagens Nyheter in Sweden, Russmedia in Austria and BILD in Germany. We summarised our key[…]

Michael Golden on the strategy that has led to success for The New York Times

The New York Times has long been a strong example for other newspapers, whether it’s for their growth in digital subscriptions or the strategy behind their push notifications. This week President of The New York Times Michael Golden pulled back the curtain on how they have been so successful during his standing-room only talk at the[…]

Artificial intelligence & other key takeaways from the World Publishing/Digital Content Expo 2017

Just two words can sum up the top lessons from the gathering of world publishers in Berlin this week: artificial intelligence. Or to be even more specific, robot journalists. It seemed every speaker at the very least touched on this theme, if they did not devote their entire talk to discussing AI from a different[…]

Engage Readers now live in 5 newsrooms

EngageReaders live in 5 newsrooms We are proud to share with you that 5 Launch Partners are now using EngageReaders in their newsroom. 9 more newspapers are rolling out the technology in the coming weeks. Aachener Zeitung integrated EngageReaders in their own publishing platform.  Het Nieuwsblad, De Limburger, L’Avenir and La Montagne upgraded their Twipe Digital Publishing Solution with the new EngageReaders module. We are glad to welcome[…]

Meet Twipe at the World Publishing Expo in Vienna

Twipe will be present at the WAN-IFRA World Publishing Expo 2016, October 10-12 in Vienna. Catch up with us and discover the latest trends in digital publishing. Talk to us about: EngageReaders – Gain new insights in the black box of your readership Improve your efficiency with Template based Publishing Activate your readers and build new audiences[…]

7 must-attend sessions at the World Publishing Expo 2015

Twipe will be present at World Publishing Expo 2015, 5-7 October in Hamburg. We will showcase our latest developments and bring exciting new insights. Find below an overview of 8 must-attend sessions at the event. We are very proud to announce that the innovation lab iMinds will present “From the Finger to the Heart”, a short[…]

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