Who are edition readers?

At Twipe, we have long been believers in the power of editions. On our own platform, we see steady yearly growth on editions and that edition readers are more loyal and engaged for longer than other readers. The most common form of edition in the digital age today is the ePaper. This is something that[…]

Insights on reader willingness to pay for online news

The funding crisis in journalism has dominated the industry conversations in recent years, whether it be about paywall strategies, diversifying revenues, or generating direct reader revenues. With this in mind, we started our latest research in the “Reinventing Digital Editions” series, in which we surveyed 4,000 news consumers across Europe and the United States. Our[…]

Main trend of DME and Newscamp: Reader focused journalism

Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on technology and intelligent systems to do the rest.  We picked three keynotes from the events that emphasize this trend. Newscamp – Augsburg The Newscamp[…]

Get your reader on your radar

“Every single editor I’ve spoken to feels they’re flying blind” says Rob Barrett, digital chief at Hearst Newspapers. One of the key challenges this year for news was balancing national news with regional news, pop culture and viral content. As reach is still an important metric for newspapers it is almost impossible to do that without mixing viral[…]

Is your newsroom flying blind?

“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior and figure out what effect their written articles have. Even though big data collection of web content has become a standard in most newsrooms,[…]

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