GEN Summit 2019: monetising audio, building direct relationships, and emerging tech

Over three days in sunny Athens, the Global Editors Network gathered a large group of innovators in the media industry, coming from the commercial, editorial, and technology spheres. With this diverse group at GEN Summit, three main conversations emerged: determining how we can monetise audio efforts, the importance of building direct relationships with readers, and[…]

49% reduction in churn observed with JAMES, Your Digital Butler

Today at News UK we are hosting together with The Times and The Sunday Times the event “Driving Subscription Growth Using AI” where we’ll be sharing findings from our year long collaborative project “JAMES, Your Digital Butler“. Using machine learning and AI, JAMES personalises the distribution of the edition, in terms of time, content, format[…]

Collaborative news media events you should have on your travel schedule

Through our newsletter, we’ve been lucky to meet a wide variety of innovators in the news media industry. Interesting conversations and debates have been sparked within our community and it has helped shape how we approach media innovation here at Twipe. Because we know the of value of collaboration, we want to share with you[…]

What we learned about successful products at the International Journalism Festival

If you are at all active on Twitter, you probably couldn’t escape the fact that the International Journalism Festival was held in Perugia this past week. Over five days, this free conference discussed all aspects of the journalism industry. This week we’re taking those learnings and applying them to digital product strategies to better understand[…]

What You Missed at WAN IFRA’S Digital Subscription Summit

Last week our team attended the sold out Digital Subscription Summit from WAN IFRA in Paris. For those who missed this event, we’re sharing the main insights from the day. It’s time to rethink your paywall strategy Esfand Pourmand, Chief Product Officer at The Boston Globe, provided some very interesting insights that can easily be applied[…]

“Never stop challenging yourself”: Lessons from Scandinavian Publishers

“We owe it to ourselves and our communities to grow our digital revenues, in order to sustain quality journalism in our societies,” says Lena Samuelsson, Publisher and CEO of Aftonbladet. This Swedish tabloid, owned by Schibsted, was one of the very first newspapers in the world to introduce a paywall in 2003. Since that launch,[…]

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