The News Industry has to Stop Talking about “Digital Transformation”

Written by Louise Story former Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal The digital revolution began around the year 1980. The shift from analog electronics to digital technology has dramatically changed the way most industries work and, importantly, the way we all interact with content and products. And[…]

Learnings from 2019’s best news industry conferences

As you work on your plans for 2020, we have gathered our top learnings from this year’s industry events (and key working areas for us at Twipe) to help inform your strategy.  #1. Growing subscriptions at #DigitalSubsParis (March, Paris) Matthew Skibinski, consultant from the Lenfest Institute for Journalism, confirmed the importance of emails and registered users for likelihood to subscribe, and he[…]

#DGSHabits – what we learned about habit-forming news products

For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia, we learned what works (and what doesn’t) for creating news products that become part of your readers’ daily routines. We wrapped up the day[…]

GEN Summit 2019: monetising audio, building direct relationships, and emerging tech

Over three days in sunny Athens, the Global Editors Network gathered a large group of innovators in the media industry, coming from the commercial, editorial, and technology spheres. With this diverse group at GEN Summit, three main conversations emerged: determining how we can monetise audio efforts, the importance of building direct relationships with readers, and[…]

Moving Mountains – Twipe Team Adventure 2019

It’s important to take time away from the office to reflect on work and get to know your colleagues in a more personal setting. In typical Twipe spirit and to celebrate the work done for the 2018 Digital Growth Summit, we headed to Sicily’s East coast, for a weekend of adventure. At Twipe our ambition[…]

49% reduction in churn observed with JAMES, Your Digital Butler

Today at News UK we are hosting together with The Times and The Sunday Times the event “Driving Subscription Growth Using AI” where we’ll be sharing findings from our year long collaborative project “JAMES, Your Digital Butler“. Using machine learning and AI, JAMES personalises the distribution of the edition, in terms of time, content, format[…]

Collaborative news media events you should have on your travel schedule

Through our newsletter, we’ve been lucky to meet a wide variety of innovators in the news media industry. Interesting conversations and debates have been sparked within our community and it has helped shape how we approach media innovation here at Twipe. Because we know the of value of collaboration, we want to share with you[…]

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