Tag: Paid Content
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Twipe Insights
What your paywall strategy is missing
16 January 2025
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer…
Industry news
3 Faktoren, die die Zahlungsbereitschaft steigern
2 May 2022
Paid Content ist für Lokalzeitungen im Laufe der letzten Jahre eine der wichtigsten Bausteine geworden, um mit ihrem Journalismus weiterhin Geld zu verdienen. Um auf ihre Inhalte aufmerksam zu machen nutzen…
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What the end of newsstand sales will mean for publishers
18 February 2020
2019 saw more than a handful of retailers stop selling newspapers, including Aldi in the UK and Starbucks in the US. Even airlines are getting into the game, with Air New…
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Industry news
The importance of registration walls for subscription journeys
5 February 2020
Recently we have seen more and more publishers adding a new step to their subscription journeys: the registration wall. Instead of simply showing a paywall to readers after a certain number…
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Are you developing your paywall strategy for acquisition or retention?
13 March 2019
We know that more and more publishers are focusing on reader revenue strategies this year (52% of news executives state subscriptions will be their main revenue focus in 2019). That means…
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