Tag: Paid Content
The latest updates from Twipe
Industry news
Ad-blocking in 2018: what will change
7 September 2017
At the beginning of August, Google revealed the findings of its first ad-quality evaluation campaign. The Mountain View firm reviewed over 100 000 websites and assessed much their ads impacted the…
Read more
Members only: how news organizations can use membership programs
29 August 2017
The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what…
Read more
Industry news
How games can increase reader engagement
17 August 2017
Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a…
Read more
Trends in Digital Publishing
Trends in Digital Publishing: Summer 2017
3 August 2017
Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, digital publishing trends 2017,…
Read more
Industry news
A look at digital newspaper's profit margins
27 July 2017
The trends in the publishing industry have remained largely unchanged over the past few years. They can be summed up like this: But it’s not just about revenue or volume.…
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields