Interesting and challenging analysis from Esther Kezia Harding about the possible flaws in subscription models of newspapers. Will Blendle or Medium.com be able to become the Netflix of paid content? Or will newspapers themselves be able to keep strong subscription footholds in the digital age? According to a poll done by The Media Briefing, most people[…]
In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]
Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]
Today more than 200 participants of the Digital Media Europe conference heard many interesting cases and strategies for newspaper publishers. We have selected for you best insights of today. 1. “It’s not about mobile first, it’s about humans first” Rebecca Miskin (Digital Strategy Director, Hearst Magazines UK) When designing digital products, we need to focus[…]
