Each week at Twipe we analyse key trends in the world of news media and technology and how this can impact subscriber growth strategies. Explore the top 10 most read stories this year. Any feedback or topics you’d like us to cover next year? Let us know!
In January, Reuters launched their predictions on the trends and changes for the media industry in 2021. As always, we covered the key themes from the predictions, which this year featured:
Reflecting back, these themes certainly were prominent for 2021 and we look forward to seeing what 2022’s predictions have in store.
Engaging younger audiences has been a perennial problem for publishers. Unlocking the young demographic has long been seen as the golden ticket for future success in journalism. The post explored some of the key tools available to publishers which could help to engage the under-35s, including:
Knowing how much to charge for your digital subscription can be a difficult discussion. After all, digital subscribers still receive the same quality content on a more convenient platform. But, with the plethora of free digital news platforms available, publishers often reduce their prices to attract in new readers, almost reducing the value of their journalism. By taking a read through INMA’s report on subscription pricing strategies, we highlighted key learnings from publishers who dared to experiment with their subscription pricing:
The Twipe Digital Growth Summit 2021 brought together key figures from the news industry and beyond to discuss the next 10 years in news. Speakers including Steven van Belleghem, Nic Newman and Louise Story joined the summit to present take part in the discussion and provide valuable insights. From the multitude of information on offer, we summarised 10 takeaways for the next 10 years in news, such as:
Want to register your interest for Twipe’s Digital Growth Summit 2022? You can do so here.
In April, WAN-IFRA released their World Press Trends report reviewing the state of the news industry in 2020. From the fruitful 97 pages report, we chose 6 charts that publishers needed to see. Because of the sheer amount of valuable content on offer in those graphs, we then chose 6 more graphs publishers needed to see! Of all the fascinating insights to come out of the report, we particularly enjoyed:
The newsletter boom continued in 2021. Newsletters have consolidated their place as a crucial engagement tool for publishers. Their habit formation potential has also been leveraged by publishers across the world. There are many key tips and tricks that can help with the success of newsletter strategies, like:
Audio’s strategic importance became even greater throughout 2021. We saw the rise and fall of Clubhouse and podcasts remained centre stage, but the importance of audio articles remained in the shadows. Audio articles present a creative opportunity for edition strategies and can help editions arrive at the next level. In fact in 2021 at Twipe, we will start producing an audio edition of our weekly blog post! In the meantime, publishers can benefit from audio articles as the next frontier in edition strategies as they:
INMA’s subscription summit for 2021 features over 13 hours of innovation cases from across the globe. In filtering through all of the valuable content, we selected 3 key lessons that stood out to us. In doing so, we found that:
Puzzles are extremely loved by newspaper readers and are the traditional habit forming tool of publishers. Although, how to transfer their success to the digital world is an area yet to be fully explored. We investigated case studies from across the publishing industry to look at how puzzles can:
Prior to our Twipe Digital Growth Summit 2021, we launched our Exclusive Speaker Series. Here, speakers for the Digital Growth Summit 2021 gave us their insights on the future of the news industry. Alan Hunter and Nick Petrie, both formerly of The Times, joined us to give us their 30-year outlook for the media, predicting that:
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