Using Recommendation Algorithms to broaden user taste - VRT

Using Recommendation Algorithms to Broaden User Taste: VRT’s approach

How VRT challenges the traditional ways in which platforms use recommendation algorithms In today’s attention economy, players in the digital media landscape compete for users’ time. Algorithms have become powerful tools for this purpose. Major platforms like YouTube, Netflix, and TikTok have refined their algorithms, often leveraging content-based filtering, to keep users hooked to their[…]

3 types of newsletter every publisher should experiment with

69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more. Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and[…]

News personae and the future of AI recommendations

Personalisation is a developing domain in news publishing. 67% of publishers are already using AI personalisation recommenders, but what’s next? A recent research paper from the KU Leuven brings a new perspective in the interaction between publishers, readers and algorithms. The paper “Putting a Human Face on the Algorithm: Co-Designing Recommender Personae to Democratize News Recommender[…]

Twipe's weekly news digest

Micropayments, Black Friday deals and print cutting: 5 stories which caught our eye last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like micropayments, how publishers approached Black Friday, the Washington Post releasing their own Spotify Wrapped and more. Read our top 5 stories of the week below. 1. Micropayments again Micropayments have[…]

No peak in sight: 82% of publishers still looking to launch extra newsletters

Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be a central to publisher’s future plans. Top newsletter outlets still going strong Newsletters took off during the pandemic with a sway of prominent journalists moving to platforms like[…]

3 findings from experiments with triggers via push notification, website and email

Getting subscribers to interact with content can be a perilous battle. To avoid subscribers churning, becoming zombies or worst of all unsubscribing, publishers are turning to triggers. Our data and experiments have found that these triggers can boost engagement. How do these triggers work across publishing and what results have they seen? What is personalisation[…]

Reuters Digital Report 2022: Key Learnings

Reuters Institute for the Study of Journalism have released their Digital News Report for 2022. We have compiled some of the key insights from the report based on a survey of 46 markets for your reading (or listening) pleasure. People prefer to consume their news in text rather than video Facebook has continued its general[…]

5 findings from launching 10 personalised newsletters across Finland

Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we heard from Mediatalo Keskisuomalainen’s Data Manager Johannes Niemeläinen about their refreshed newsletter strategy. 1. Why automated and personalised newsletters Newsletters were used across the[…]

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