Tag: personalisation
The latest updates from Twipe
Using Recommendation Algorithms to Broaden User Taste: VRT’s approach
26 October 2023
How VRT challenges the traditional ways in which platforms use recommendation algorithms In today’s attention economy, players in the digital media landscape compete for users’ time. Algorithms have become powerful tools…
Industry news
3 types of newsletter every publisher should experiment with
2 February 2023
69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other…
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News personae and the future of AI recommendations
19 January 2023
Personalisation is a developing domain in news publishing. 67% of publishers are already using AI personalisation recommenders, but what’s next? A recent research paper from the KU Leuven brings a new…
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Micropayments, Black Friday deals and print cutting: 5 stories which caught our eye last week
5 December 2022
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like micropayments, how publishers approached Black Friday,…
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No peak in sight: 82% of publishers still looking to launch extra newsletters
16 November 2022
Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be a central to publisher’s…
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