Tag: personalisation
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3 findings from experiments with triggers via push notification, website and email
14 July 2022
Getting subscribers to interact with content can be a perilous battle. To avoid subscribers churning, becoming zombies or worst of all unsubscribing, publishers are turning to triggers. Our data and experiments…
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Reuters Digital Report 2022: Key Learnings
15 June 2022
Reuters Institute for the Study of Journalism have released their Digital News Report for 2022. We have compiled some of the key insights from the report based on a survey of…
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5 findings from launching 10 personalised newsletters across Finland
12 May 2022
Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we…
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Why de-anonymisation can give publishers an advantage in a first-party data world
13 April 2022
In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One tool…
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Newsletters and the quest to fit into reader's lives
6 April 2022
Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships…
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