Tag: personalisation
The latest updates from Twipe
Personalisierung: Stellen Sie Ihre Leser in den Mittelpunkt
21 February 2022
Personalisierung ist 2022 einer der wichtigsten Schlüssel, um die Leseerfahrung für Abonnenten zu verbessern, Paid Content zu fördern und Kündigungen zu vermeiden. Mithilfe von Algorithmen und künstlicher Intelligenz soll der Leser…
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NRC and Daily Mail share results from personalising emails with JAMES
25 March 2021
By now, most publishers are convinced about the benefits of using email to engage readers. This is good news for the return of the email, which celebrated its 50 year anniversary…
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How news publishers view personalisation in the age of reader disloyalty
6 May 2020
As we are investing more and more into news personalisation technology at Twipe, this week we welcomed publishers from 22 countries to a webinar on personalisation and JAMES, Your Digital Butler.…
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