How to create an offer you can’t refuse for your audience

Written by Steven Van Belleghem, Author and Thought Leader, Keynote Speaker at the upcoming Digital Growth Summit – The Next 10 years in News. Faster than real time news Let’s go back to 2010. Back then, when we talked about the future of news it was all about being authentic and fast. Those were the[…]

What can we do today to shape the next 10 years in news?

Written by Sam Guzik, Director of News Product for WNYC and a Foresight Affiliate at the Future Today Institute. Media writing in 2031 will look back and observe that 2021 was a seminal year in the history of media. As a pandemic rocked the economy, the early 2020s brought relative stability to publishers. The global[…]

How publishers can take the lead in solving misinformation

Publishers can take the lead in solving misinformation. In fact misinformation has been a focal point of many recent research reports in the publishing industry. Since the start of 2021, we have seen Trusted Web publish their report on the State of Misinformation and Reuters released their Listening to What Trust in News Means to[…]

How to engage the under-35s

Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]

Subscription Pricing: Learnings from publishers who dared to experiment

Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented, but this recent piece in The Atlantic from Josh Marshall serves as a timely reminder. Subscription pricing however is an issue where the industry[…]

NRC and Daily Mail share results from personalising emails with JAMES

By now, most publishers are convinced about the benefits of using email to engage readers. This is good news for the return of the email, which celebrated its 50 year anniversary last week. Newspapers across the world are running multiple email newsletters daily, with 60% of publishers running more than 10 daily newsletters. This is[…]

How publishers in France and Germany are placing the ePaper in the center of their digital strategies

Every quarter at Twipe, we host a roadmap session for our customers. The session highlights what’s coming down the pipeline and shares certain stats about our platform, but the biggest reason we host this session is so our customers can learn from each other. We believe the media industry can be successful through cooperation with[…]

Why it must always be Day One for newspapers

This week we had the final webinar for the year in our Future of News series. With attendees coming from 25 different countries, we were able to have a truly international discussion on what Day One means for legacy news organisations. We were joined on stage by three leading CEOs, Nykia Wright from Chicago Sun-Times,[…]

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