A look at audiences and beyond at Mather, a strategic tool for newsroom managers, and insights from engagement editors: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, including a new platform for hyperlocal news writers, statistics on regional news sites., and more. Read our top 5 stories of the week below.

1. Mather: Understanding Audiences, Technology, Adaptive Pricing, and Data

For this week’s blog, we spoke with Liesbeth Nizet, Managing Director Europe for Mather Economics, who revealed insights into technology, adaptive pricing, and data, all of which shape how media organisations engage audiences, deliver content, and monetise services.

To read the full article, click here.

2. RAOOI: A strategic, practical tool for newsroom managers

Lead by Doug Smith, one of the world’s leading thinkers and advisers in the world of management has, along with his colleague Charlie Baum, crafted a tool to help newsrooms navigate change. This tool, termed RAOOI (Resources, Activities, Output, Outcome, Impact), is used by valuable leaders in the space. To understand more about what is behind RAOOI and what fuels it, read the full article from WAN-IFRA.

To read the full article, click here.

3. Insights from engagement editors. “Editor and reporter are not the only jobs in journalism anymore.”

No one has been able to ignore the changing nature of the newsroom and the consumption of news in modern times. However, while much has changed, feelings over positions in the newsroom have not always changed with the way news is prepared and consumed. Hearing from those in positions outside the usual editor and reporter roles allows for a deeper understanding of the newsroom and lessons to be learned from publishers who utilize them.

To read the full article from Editor and Publisher, click here.

4. New platform helps hyperlocal journalists get paid for their stories

While hyperlocal news can offer a great deal of insight into a local area with its unique stories and points of view, it is fundamentally limited in its scope given that the content is only familiar to those within those hyperlocal areas. Ping!, a new platform that seeks to enhance hyperlocal news distribution and help with revenue sharing for journalists, has been making hyperlocal news more widely known and accessible.

To read more about the new platform on Journalism.co.uk, click here.

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5. Top-performing regional news sites see year-on-year drop in audience

In the UK, it has unfortunately not been a banner year for regional news sites, with eight of the top ten leading regional news sites seeing a decrease year-on-year in audience. That being said, there has been a boon in the Average minutes per user category, with many of the leaders having significant gains.

To read more about regional news statistics and what it means, click here.


Nicolas Hall

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