9 deep dives into best data practices, Mather Economics acquiring Sophi, and most popular news apps in the UK: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, including research on how best to use data in storytelling, insights into Canadian reading habits, and more. Read our top 5 stories of the week below.

1. New report: 9 deep dives into data best-practice

WAN-IFRA has just published a captivating report focusing on the best cases of publishers using data in the newsroom. Among others, the report focuses on and explores using data to understand your audience, help segment your audience, personalize content, and more.

To read the full report, click here.

2. Mather Economics acquires Sophi platform from The Globe and Mail

On the business side of the industry, the big talk of the week has been the purchase of the Sophi platform from The Globe and Mail by Mather Economics. Mather Economics, itself a subsidiary of Mediahuis, is poised to integrate and utilize the AI-powered tool to continue to boost the attraction and retention of online news subscribers. Something to keep an eye on will be how the technology is utilized by the larger Mediahuis parent company.

To read the full article, click here.

3. Most popular news apps in the UK: Paywalled Times and Telegraph report highest time spent per user

As part of Press Gazette’s quarterly ranking of the most popular news apps in the UK. As revealed by the rankings, the apps with the largest audiences are the pre-installed Apple News aggregator and the public broadcaster’s BBC News app. In terms of leaders of user engagement, The Times and The Telegraph take the top spots

To read the full article, click here.

4. What do readers want from numbers? Using data well without getting in the way of a good story

As data-driven news articles have increased since the pandemic, new research has accompanied them with lessons on how to best use them. The research, as relayed by Press Gazette, focuses on what readers pay attention to and how best to make use of the numbers. A key lesson is that with data-driven journalism, the overload of numbers can prove overwhelming and too technical for readers.

To read the full article, click here.

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5. Newspaper reading happens on multiple platforms, research shows

Recent research sought to look at the reading habits of news consumers in Canada and revealed a telling feature. With nearly two-thirds of Canadian adults accessing daily newspaper content in an average week, it becomes necessary to understand how this content is consumed.

To reveal the statistics, click here.