5 key drivers of successful finite formats

Finite formats are becoming ever more popular products in the news publishing market. Last year The Economist relaunched their Espresso app whilst the FT last week announced the US expansion of FT Edit. With a clear start and end, they share many features with the traditional newspaper. With our wealth of experience in helping publishers[…]

How Sunday editions help increase digital engagement

Sunday editions get special attention from many publishers. They offer in-depth analysis, enriched offerings, more light-hearted stories and opinion of the week’s news events. Journalists can also dive deeper into issues and provide updates on the big stories of the the week. According to a 2016 study, readers in the UK spent 80 minutes reading[…]

Warum die Neuerfindung von Digital Editions die Zukunft der Nachrichten sein wird

Letzte Woche präsentierte die Financial Times ihre neue digital-only App. FT Edit liefert jeden Morgen acht ausgewählte Artikel, die einen Deep Dive in verschiedene Themen bieten. In den letzten Jahren konnten wir schon häufiger die Abkehr von Live News Apps und die Rückkehr zu Editions beobachten. Wir haben die Gelegenheit genutzt, um uns die Vorteile[…]

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