Digital users in Europe are up 100 million from 2019. How can publishers capitalise on this?

Across the world, we’ve seen exponential digital growth. McKinsey’s latest report on digital reported a net gain of 100 million digital users across Europe since 2019. That’s a whopping 13% of the total population of Europe! Today, we examine the state of digital within publishing and look at how publishers can improve their digital offering.   High frequency of digital users[…]

Local Newspapers

What is local news in 2022 and how are publishers adapting?

Growing up in Knutsford, UK, I used to go out to buy my local newspaper every week. I was proud to see my name next to my weekly match report for my hockey team and walked home with my Knutsford Guardian copy like a badge of honour. Each time I return home, I’m amazed how[…]

EngageReaders heatmap

Why leveraging the ePaper can be vital in defining the new role of print

America’s top 25 titles have lost 30% of their print sales in 2 years. In a new article in the ePaper in the spotlight series we explore how ePaper can become a strategic tool in the process of transitioning to a digital first strategy and defining the new role of print. 1. The potential reach[…]

The strategic role of ePapers being leveraged across the world

In a world where we are seeing the process of digitalisation tearing through society and people show greater awareness to the problems facing the planet, the ePaper has become a strategic solution for publishers. Throughout the pandemic, ePaper consumption grew worldwide. This is a trend that has continued. 60.6% of publishers told our survey that[…]

Bundles, AI, Analytics and Apps: What are the future value creators for publishers?

Earlier this year, some of you took part in a survey about reader revenue strategies and technology trends – thanks to all who responded! The results of these will be included in the next research report from the Reinventing Digital Editions series (sign-up here for an early copy). Today, we share a sneak peak from[…]

3 learnings from talking editions with Poynter and AJC

This week, we had the pleasure to host an inspiring panel discussion with Rick Edmonds from Poynter and Bala Sundaramoorthy from Atlanta Journal Constitution. The webinar was part of our Future of News webinar series and tackled the Habit Forming Role of Digital Editions. For those who missed Tuesday’s live session, we have highlighted 3[…]

Editions: The journalism product that has been driving habits for over 400 years

At Twipe, we often talk about the importance of habit formation in growing subscribers and retention. Habit formation is fundamental in building recurring behaviour and traits that lead to actions being adopted to parts of a daily routine. In publishing, there are several ways of building habits amongst readers. One such way is through the[…]

The Puzzling Case of Puzzles

Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe. We know that puzzles are important for habit formation, but how to transfer their success to the digital world is an area yet to[…]

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