6 mistakes to avoid with your digital edition strategy in 2021

As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement we see on digital editions, this is a surprising decision. Why does it seem that the most loyal readers are the ones that publishers invest[…]

5 themes that governed the news industry in 2020

As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted a global pandemic, many of the key learnings still build on important themes from previous years. Join us for a rundown of highlights from 2020[…]

5 lessons from the launch of The Telegraph’s new digital edition app

This week we welcomed nearly 200 publishers from 27 different countries for the latest webinar in our Future of News series. Mathias Douchet, Director of Product at The Telegraph, was the special guest speaker. He shared the three key pillars of their strategy: Journalism: the key thing The Telegraph has been doing for over 160[…]

How digital editions are helping to create reader habits

This week we hosted more than 200 publishers for a webinar on habit-forming news products (Missed it? Sign up to hear about the next webinar). While we focused on habit-forming news products in general, many of the attendees had questions on using digital editions in their habit-formation strategies. In a poll of webinar attendees, 58.8%[…]

How L’Edition du Soir became the most read digital-only edition in Europe

Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. At Twipe we are proud to be part of this success story, dating back to the launch in 2013 when we[…]

What exactly is a newspaper edition in today’s digital age?

In our conversations at Twipe, many people ask us what actually are editions? So with this article, we want to answer this. Defining the edition concept was simple in yesterday’s print world; the newspaper edition was the printed product that landed on your doorstep every morning. However, defining what an edition is in today’s digital[…]

What American media can learn from Europe

While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news media lacks strong, resilient technology to support the switch to subscriptions. With research from Reuters finding that 52% of media executives will focus on reader revenues this year, European news media is[…]

Why it’s time to slow down the news

While for years we’ve talked about FOMO, the fear of missing out, the newest acronym we need to know is JOMO – the joy of missing out. Today we’re looking at the growing number of people who are actively trying to disconnect and why the publishing industry should take note of this trend. Rising number[…]

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