The strategic role of ePapers being leveraged across the world

In a world where we are seeing the process of digitalisation tearing through society and people show greater awareness to the problems facing the planet, the ePaper has become a strategic solution for publishers. Throughout the pandemic, ePaper consumption grew worldwide. This is a trend that has continued. 60.6% of publishers told our survey that[…]

Bundles, AI, Analytics and Apps: What are the future value creators for publishers?

Earlier this year, some of you took part in a survey about reader revenue strategies and technology trends – thanks to all who responded! The results of these will be included in the next research report from the Reinventing Digital Editions series (sign-up here for an early copy). Today, we share a sneak peak from[…]

3 learnings from talking editions with Poynter and AJC

This week, we had the pleasure to host an inspiring panel discussion with Rick Edmonds from Poynter and Bala Sundaramoorthy from Atlanta Journal Constitution. The webinar was part of our Future of News webinar series and tackled the Habit Forming Role of Digital Editions. For those who missed Tuesday’s live session, we have highlighted 3[…]

Editions: The journalism product that has been driving habits for over 400 years

At Twipe, we often talk about the importance of habit formation in growing subscribers and retention. Habit formation is fundamental in building recurring behaviour and traits that lead to actions being adopted to parts of a daily routine. In publishing, there are several ways of building habits amongst readers. One such way is through the[…]

The Puzzling Case of Puzzles

Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe. We know that puzzles are important for habit formation, but how to transfer their success to the digital world is an area yet to[…]

How to engage the under-35s

Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]

Audio articles: the next frontier in edition strategies

For close to a decade at Twipe we have been advocates for edition-based publishing strategies. We have defined what an edition is in today’s world, explored how digital editions help create new reader habits, and learned from successful launches of new edition products. Recently we have also started to explore the role audio plays in[…]

How publishers in France and Germany are placing the ePaper in the center of their digital strategies

Every quarter at Twipe, we host a roadmap session for our customers. The session highlights what’s coming down the pipeline and shares certain stats about our platform, but the biggest reason we host this session is so our customers can learn from each other. We believe the media industry can be successful through cooperation with[…]

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