How to engage the under-35s

Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]

Audio articles: the next frontier in edition strategies

For close to a decade at Twipe we have been advocates for edition-based publishing strategies. We have defined what an edition is in today’s world, explored how digital editions help create new reader habits, and learned from successful launches of new edition products. Recently we have also started to explore the role audio plays in[…]

How publishers in France and Germany are placing the ePaper in the center of their digital strategies

Every quarter at Twipe, we host a roadmap session for our customers. The session highlights what’s coming down the pipeline and shares certain stats about our platform, but the biggest reason we host this session is so our customers can learn from each other. We believe the media industry can be successful through cooperation with[…]

6 mistakes to avoid with your digital edition strategy in 2021

As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement we see on digital editions, this is a surprising decision. Why does it seem that the most loyal readers are the ones that publishers invest[…]

5 themes that governed the news industry in 2020

As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted a global pandemic, many of the key learnings still build on important themes from previous years. Join us for a rundown of highlights from 2020[…]

5 lessons from the launch of The Telegraph’s new digital edition app

This week we welcomed nearly 200 publishers from 27 different countries for the latest webinar in our Future of News series. Mathias Douchet, Director of Product at The Telegraph, was the special guest speaker. He shared the three key pillars of their strategy: Journalism: the key thing The Telegraph has been doing for over 160[…]

How digital editions are helping to create reader habits

This week we hosted more than 200 publishers for a webinar on habit-forming news products (Missed it? Sign up to hear about the next webinar). While we focused on habit-forming news products in general, many of the attendees had questions on using digital editions in their habit-formation strategies. In a poll of webinar attendees, 58.8%[…]

How L’Edition du Soir became the most read digital-only edition in Europe

Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. At Twipe we are proud to be part of this success story, dating back to the launch in 2013 when we[…]

Subscribe to our Future of News newsletter

Get weekly insights on digital publishing, artificial intelligence, and paid content straight in your mailbox.

 

*We’re committed to your privacy. Twipe might use the information you provide to contact you about relevant content, events, products and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy