This week, we had the pleasure to host an inspiring panel discussion with Rick Edmonds from Poynter and Bala Sundaramoorthy from Atlanta Journal Constitution. The webinar was part of our Future of News webinar series and tackled the Habit Forming Role of Digital Editions. For those who missed Tuesday’s live session, we have highlighted 3[…]
At Twipe, we often talk about the importance of habit formation in growing subscribers and retention. Habit formation is fundamental in building recurring behaviour and traits that lead to actions being adopted to parts of a daily routine. In publishing, there are several ways of building habits amongst readers. One such way is through the[…]
Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe. We know that puzzles are important for habit formation, but how to transfer their success to the digital world is an area yet to[…]
Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]
For close to a decade at Twipe we have been advocates for edition-based publishing strategies. We have defined what an edition is in today’s world, explored how digital editions help create new reader habits, and learned from successful launches of new edition products. Recently we have also started to explore the role audio plays in[…]
Every quarter at Twipe, we host a roadmap session for our customers. The session highlights what’s coming down the pipeline and shares certain stats about our platform, but the biggest reason we host this session is so our customers can learn from each other. We believe the media industry can be successful through cooperation with[…]
As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement we see on digital editions, this is a surprising decision. Why does it seem that the most loyal readers are the ones that publishers invest[…]
As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted a global pandemic, many of the key learnings still build on important themes from previous years. Join us for a rundown of highlights from 2020[…]