How can publishers adopt Web3 in 2023?

Earlier this year, we took a look back at what’s next for the relationship between publishers and the Metaverse to see how publishers are dealing with the early stages of emerging technologies. In this piece we continue this trend, looking at the latest developments between publishers and Web3 technologies including NFTs and Blockchain. A Web3[…]

Why publishers remain hopeful with audio in 2023

72% of publishers plan to invest in audio in 2023 as a new way to engage subscribers and attract new users. This continued focus on audio is no surprise when diving into the latest statistics in the 2023 BeyondWords 2023 Audio Engagement Report. 46% of Americans consumed spoken word content on a daily basis in[…]

Twipe's weekly news digest

ePaper growth in Germany, podcasts declining and AI editors: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like ePaper growth in Germany, a declining number of podcast launches, the FT appointing an AI editor and more. Read our top 5 stories of the week below. 1.[…]

How German publishers are successfully converting subscribers from print to digital

Germany continues to be a leader in digital news consumption. In their latest report launched this week, BDZV and Schickler revealed that 75% of publishers are pursuing strategies to convert print subscribers to the ePaper whilst 93% of publishers see the importance of ePapers as having grown compared to previous years. We dive into the numbers[…]

Twipe's weekly news digest

Newsletter strategies, social media experiments and audience insights: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like newsletter strategies, new social media experiments, audience insights from innovative customer centres and more. Read our top 5 stories of the week below. 1. 3 types of newsletter[…]

3 types of newsletter every publisher should experiment with

69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more. Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and[…]

Twipe's weekly news digest

Metaverse tips for publishers, AI quizzes and a new bundle bet: Twipe’s Weekly Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like Metaverse tips for publishers , AI quizzes, a new bundle app and more. Read our top 5 stories of the week below. 1. What’s next for the Metaverse[…]

Twipe's weekly news digest

News personae algorithms, TikTok, Twitch and Bundles: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like news personae algorithms, TikTok, Twitch, subscription bundle success and more. Read our top 5 stories of the week below. 1. News personae and the future of AI recommendations Personalisation[…]

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