Navigating the AI Dust Storm, video journalism, and Barstool Sports: Twipe’s Weekly News Digest

5 June 2023
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Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech including what makes readers pay, revenue struggles of independent newsrooms, and more. Read our top 5 stories of the week below.

1. Navigating the AI Dust Storm: Photoshop’s leap forward and ChatGPT malfeasance

In this week’s edition of “Navigating the AI Dust Storm” we dive into the advances of Adobe Photoshop with some examples tried by our team. We also touch on some recent industry events in this space and some of the tidbits from the past two weeks.

To read the full article, click here.

2. Should every journalist be able to create videos?

Learning from early missteps, Le Parisien and NTM take entirely different approaches to their resource allocation of video content. While the French outlet has a specialised team working directly with video content, the Swedish counterpart expects ever reporter to have video producing capability.

To understand further how this works, read the whole article from WAN-IFRA here.

3. An interview with the CEO of Barstool Sports

Barstool Sports has taken a different approach than its internet news counterparts. As Buzzfeed News, Vice, and Gawker have all faced downfalls of late, Barstool has focused less on investigative journalism and more on pop-culture and sports, led by its extensive arsenal of creators and personalities. CEO Erika Ayers details how the brand has been able to sustain success in the digital world while difficulties have been felt throughout the industry.

To read the full interview from Press Gazette, click here.

4. What gets readers to pay? Transparency on the price of journalism

A recent study from the UK has looked into what appeals and tactics are most effective in compelling a reader to pay. Interestingly, what has managed to come through as the victory was industry transparency: being open about the need for pay to occur to continue independent journalism.

To understand how this is being utilised, click here.

5. Audience up but revenue still biggest challenge for independent news publishers

Despite a growing audience, independent journalist in the UK have seen revenue fall. While advertising remains the highest source of revenue, a hope is to transfer the growing audience into a larger share of the revenue making opportunities. The article by Press Gazette offers a number of insight into the state of both for-profit and non-profit independent news outlets.

To read the full write up, click here.

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