Tag: Digital Strategy
The latest updates from Twipe
5 key drivers of successful finite formats
9 March 2023
Finite formats are becoming ever more popular products in the news publishing market. Last year The Economist relaunched their Espresso app whilst the FT last week announced the US expansion of…
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Audience engagement, climate commitments and expansion: Twipe’s Weekly News Digest
6 March 2023
Welcome to Twipe’s Weekly News Digest after a week’s holiday! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like audience…
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Industry news
From Boomers to Gen Z: The surprising ways US News Media is captivating audiences across generations
3 March 2023
Earlier this week, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance…
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How can publishers adopt Web3 in 2023?
23 February 2023
Earlier this year, we took a look back at what’s next for the relationship between publishers and the Metaverse to see how publishers are dealing with the early stages of emerging…
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Why publishers remain hopeful with audio in 2023
16 February 2023
72% of publishers plan to invest in audio in 2023 as a new way to engage subscribers and attract new users. This continued focus on audio is no surprise when diving…
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