Twipe's weekly news digest

Newsletter strategies, social media experiments and audience insights: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like newsletter strategies, new social media experiments, audience insights from innovative customer centres and more. Read our top 5 stories of the week below. 1. 3 types of newsletter[…]

3 types of newsletter every publisher should experiment with

69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more. Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and[…]

Twipe's weekly news digest

Peak newsletter, gamification and Gen Z news preferences: our top 5 stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why publishing is not yet at peak newsletter, how a German publisher is using gamification to educate citizens about local politics, insights from a report studying Gen Z and Millennials[…]

No peak in sight: 82% of publishers still looking to launch extra newsletters

Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be a central to publisher’s future plans. Top newsletter outlets still going strong Newsletters took off during the pandemic with a sway of prominent journalists moving to platforms like[…]

4 technologies to include in your 2023 plans

This week, Juan Señor, Jayant Sriram and Inês Bravo released their 2022/23 World Report on Innovation in Media. We have dived through to pick out some of the standout technologies to include in your future plans.   NFTs and AI to become less futuristic “Publishers across the world are betting big on AI” write Señor,[…]

5 findings from launching 10 personalised newsletters across Finland

Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we heard from Mediatalo Keskisuomalainen’s Data Manager Johannes Niemeläinen about their refreshed newsletter strategy. 1. Why automated and personalised newsletters Newsletters were used across the[…]

Warum investieren immer mehr Publisher in ihre Newsletter Strategie?

Immer mehr Publisher nutzen E-Mails in Form von Newslettern als eine neue Möglichkeit, um neue Abonnenten zu gewinnen und bereits vorhandenen zu behalten. Mit Newslettern können Publisher ihre Leser direkter ansprechen, dazu beitragen Gewohnheiten zu verstärken und dadurch einen festen Platz im Alltag der Nutzer einzunehmen.   Mittlerweile verfügen fast alle Zeitungen über mindesten einen Newsletter[…]

Newsletters and the quest to fit into reader’s lives

Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships built by newsletters are becoming even more important. Niche newsletters becoming strong brands Niche newsletters have taken off for news publishers. They enable them[…]

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