5 findings from launching 10 personalised newsletters across Finland

Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we heard from Mediatalo Keskisuomalainen’s Data Manager Johannes Niemeläinen about their refreshed newsletter strategy. 1. Why automated and personalised newsletters Newsletters were used across the[…]

Warum investieren immer mehr Publisher in ihre Newsletter Strategie?

Immer mehr Publisher nutzen E-Mails in Form von Newslettern als eine neue Möglichkeit, um neue Abonnenten zu gewinnen und bereits vorhandenen zu behalten. Mit Newslettern können Publisher ihre Leser direkter ansprechen, dazu beitragen Gewohnheiten zu verstärken und dadurch einen festen Platz im Alltag der Nutzer einzunehmen.   Mittlerweile verfügen fast alle Zeitungen über mindesten einen Newsletter[…]

Newsletters and the quest to fit into reader’s lives

Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships built by newsletters are becoming even more important. Niche newsletters becoming strong brands Niche newsletters have taken off for news publishers. They enable them[…]

NRC and Daily Mail share results from personalising emails with JAMES

By now, most publishers are convinced about the benefits of using email to engage readers. This is good news for the return of the email, which celebrated its 50 year anniversary last week. Newspapers across the world are running multiple email newsletters daily, with 60% of publishers running more than 10 daily newsletters. This is[…]

Why newsletters are key for habit formation

As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the industry has been seismic. Earlier this week in a Clubhouse talk about newsletter personalisation, we heard that Belgian publisher Mediafin now sends 1 million[…]

Key Takeaways from the INMA Subscriptions Summit

One week ago INMA concluded this year’s Subscriptions Summit. There is a nostalgia to this event as last year’s edition in New York was arguably the last time we all gathered face-to-face for a week of workshops and talks.  This year, the team at INMA assembled a great virtual line-up of media innovation cases from all around the globe. From the 13+ hours of zoom sessions, we selected[…]

5 guiding principles for your newsletter strategy

Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain existing subscribers and convert new subscribers. With that in mind, we have five guiding principles as you innovate on your newsletter strategy. #1 Just[…]

How publishers are building habit with short-run newsletters

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search, while The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter[…]

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