Tag: newsletters
The latest updates from Twipe
5 findings from launching 10 personalised newsletters across Finland
12 May 2022
Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we…
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Industry news
Warum investieren immer mehr Publisher in ihre Newsletter Strategie?
19 April 2022
Immer mehr Publisher nutzen E-Mails in Form von Newslettern als eine neue Möglichkeit, um neue Abonnenten zu gewinnen und bereits vorhandenen zu behalten. Mit Newslettern können Publisher ihre Leser direkter ansprechen,…
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Newsletters and the quest to fit into reader's lives
6 April 2022
Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships…
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NRC and Daily Mail share results from personalising emails with JAMES
25 March 2021
By now, most publishers are convinced about the benefits of using email to engage readers. This is good news for the return of the email, which celebrated its 50 year anniversary…
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Why newsletters are key for habit formation
17 March 2021
As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the…
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