Tag: newsletters
The latest updates from Twipe
Key Takeaways from the INMA Subscriptions Summit
3 March 2021
One week ago INMA concluded this year’s Subscriptions Summit. There is a nostalgia to this event as last year’s edition in New York was arguably the last time we all gathered face-to-face for a week of workshops and…
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5 guiding principles for your newsletter strategy
22 April 2020
Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain…
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How publishers are building habit with short-run newsletters
7 August 2019
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social…
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