Our most read stories from 2022

Each week at Twipe, we analyse key trends and topics from the world of news media and technology. Below, you can explore our top 10 most read stories this year. Do you have any feedback or topics you’d like us to cover next year? Let us know! 1. Reuters Predictions 2022: What you need to know[…]

Twipe's weekly news digest

Peak newsletter, gamification and Gen Z news preferences: our top 5 stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why publishing is not yet at peak newsletter, how a German publisher is using gamification to educate citizens about local politics, insights from a report studying Gen Z and Millennials[…]

Twipe's weekly news digest

Machine learning, Gen Z and Apple ads: 5 publishing stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like machine learning, what Gen Z want from the news and media bargaining. Read our top 5 stories of the week below. 1. How The New York Times uses Machine Learning to make its[…]

What do Gen Z want from news publishers?

With 40% of 18-24 year olds actively avoiding the news, publishers need to rethink their offering. We have spoken with 4 Gen Zers from 4 different countries to discuss what they want from the news. Manuel from Italy and Rieke from Germany both have a direct interest in the news industry. Isaac from the UK[…]

The importance of mobile and how it is shaping the news publishing industry

Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in 2007, publishers have been making moves to present their news on the devices. In fact, this week the iPhone celebrated its 15th birthday. So,[…]

Recognising AI, ePaper and Gen Z focused initiatives at the INMA Global Media Awards

Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media Awards from AI reporting on regional football driving a 50% renewal rate to dispelling fake news on TikTok to reach Gen Z. Norwegian robots[…]

Why Gen Z pay for news

To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes towards paying for news and what this means for publishers. A quality information service Gen Z have been brought up at a time when[…]

The next 10 years in publishing: A testimony from a millennial

Subscribing to a newspaper is not common practice for the younger generations. It was only due to my inquisitive nature about events in the world that I subscribed to First News, a children’s newspaper, as a youngster. By saying subscribed, I mean my parents covered the costs to keep me away from the 10PM headlines[…]

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